In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization


Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Operational Efficiency
- Marketing Planning
- Peer Review
- Go To Market Strategy
- Financial Modeling
- Financial Statement Analysis
- People Management
- Financial Accounting
- Corporate Finance
- Financial Reporting
- Return On Investment
- Financial Statements
- Marketing
- Process Management
- Human Capital
- Branding
- Process Analysis
- Operations Management
- Capital Budgeting
- Finance
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Taught in English
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Specialization - 6 course series

Introduction to Marketing
Course 110 hours
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing
Category: Marketing Strategy and Techniques
Category: Price Negotiation
Category: Strategic Marketing
Category: Communication Strategies
Category: Brand Loyalty
Category: Customer experience strategy (CX)
Category: Marketing Communications
Category: Branding
Category: Customer Insights
Category: Go To Market Strategy
Category: Brand Awareness

Introduction to Financial Accounting
Course 213 hours
What you'll learn
Skills you'll gain
Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Accrual Accounting
Category: Financial Statement Analysis
Category: Financial Accounting
Category: Balance Sheet
Category: Bookkeeping
Category: Revenue Recognition
Category: Financial Reporting
Category: Accounting
Category: Financial Analysis
Category: Income Statement

Managing Social and Human Capital
Course 37 hours
What you'll learn
Skills you'll gain
Category: Employee Performance Management
Category: Organizational Structure
Category: Decision Making
Category: Human Capital
Category: Job Analysis
Category: People Management
Category: Organizational Change
Category: Constructive Feedback
Category: Team Motivation
Category: Human Resource Strategy
Category: Talent Recruitment
Category: Organizational Effectiveness
Category: Change Management
Category: Compensation Management
Category: Leadership and Management
Category: Organizational Leadership

Introduction to Corporate Finance
Course 47 hours
What you'll learn
Skills you'll gain
Category: Corporate Finance
Category: Cash Flows
Category: Capital Budgeting
Category: Financial Modeling
Category: Financial Analysis
Category: Asset Management
Category: Return On Investment
Category: Cost Benefit Analysis
Category: Cash Flow Forecasting
Category: Financial Acumen
Category: Business Valuation
Category: Risk Analysis
Category: Financial Management

Introduction to Operations Management
Course 514 hours
What you'll learn
You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
Skills you'll gain
Category: Supply Chain Management
Category: Operational Efficiency
Category: Capacity Planning
Category: Process Analysis
Category: Root Cause Analysis
Category: Statistical Process Controls
Category: Process Improvement
Category: Continuous Improvement Process
Category: Operations Management
Category: Quality Management
Category: Process Flow Diagrams
Category: Process Management
Category: Lean Methodologies
Category: Inventory Management System
Category: Workflow Management

Wharton Business Foundations Capstone
Course 614 hours
What you'll learn
Skills you'll gain
Category: Marketing Strategies
Category: Strategic Thinking
Category: Financial Accounting
Category: Entrepreneurship
Category: Business Analysis
Category: Peer Review
Category: Feasibility Studies
Category: Marketing Planning
Category: Competitive Analysis
Category: Project Design
Category: New Business Development
Category: Product Development
Category: Consumer Behaviour
Category: Marketing
Category: Finance
Category: Business Planning
Category: Analysis
Category: Case Studies
Category: Business
Category: Accounting
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