University of Pennsylvania
Business Foundations Specialization
University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

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298,430 already enrolled

Get in-depth knowledge of a subject
4.7

(19,002 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(19,002 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

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Taught in English

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 110 hours

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing
Category: Marketing Strategy and Techniques
Category: Price Negotiation
Category: Strategic Marketing
Category: Communication Strategies
Category: Brand Loyalty
Category: Customer experience strategy (CX)
Category: Marketing Communications
Category: Branding
Category: Customer Insights
Category: Go To Market Strategy
Category: Brand Awareness

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Accrual Accounting
Category: Financial Statement Analysis
Category: Financial Accounting
Category: Balance Sheet
Category: Bookkeeping
Category: Revenue Recognition
Category: Financial Reporting
Category: Accounting
Category: Financial Analysis
Category: Income Statement

What you'll learn

Skills you'll gain

Category: Employee Performance Management
Category: Organizational Structure
Category: Decision Making
Category: Human Capital
Category: Job Analysis
Category: People Management
Category: Organizational Change
Category: Constructive Feedback
Category: Team Motivation
Category: Human Resource Strategy
Category: Talent Recruitment
Category: Organizational Effectiveness
Category: Change Management
Category: Compensation Management
Category: Leadership and Management
Category: Organizational Leadership

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Capital Budgeting
Category: Financial Modeling
Category: Financial Analysis
Category: Asset Management
Category: Return On Investment
Category: Cost Benefit Analysis
Category: Cash Flow Forecasting
Category: Financial Acumen
Category: Business Valuation
Category: Risk Analysis
Category: Financial Management

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Supply Chain Management
Category: Operational Efficiency
Category: Capacity Planning
Category: Process Analysis
Category: Root Cause Analysis
Category: Statistical Process Controls
Category: Process Improvement
Category: Continuous Improvement Process
Category: Operations Management
Category: Quality Management
Category: Process Flow Diagrams
Category: Process Management
Category: Lean Methodologies
Category: Inventory Management System
Category: Workflow Management

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Strategic Thinking
Category: Financial Accounting
Category: Entrepreneurship
Category: Business Analysis
Category: Peer Review
Category: Feasibility Studies
Category: Marketing Planning
Category: Competitive Analysis
Category: Project Design
Category: New Business Development
Category: Product Development
Category: Consumer Behaviour
Category: Marketing
Category: Finance
Category: Business Planning
Category: Analysis
Category: Case Studies
Category: Business
Category: Accounting

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Instructors

Michael R Roberts
University of Pennsylvania
4 Courses298,553 learners
Christian Terwiesch
University of Pennsylvania
8 Courses186,629 learners
Brian J Bushee
University of Pennsylvania
5 Courses504,893 learners

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