Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.



Corporate Strategy

Instructor: Bart Vanneste
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
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8 videos6 readings2 assignments1 plugin
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
What's included
11 videos7 readings4 assignments
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
What's included
9 videos3 readings3 assignments1 discussion prompt1 plugin
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses.
What's included
9 videos5 readings4 assignments
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Reviewed on Jul 15, 2019
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
Reviewed on May 16, 2018
Great explanations, really clear with excellent examples.Would be good to get a few more practice situations and scenarios played out. More sample quizzes and things would be useful.
Reviewed on Mar 19, 2025
A comprehensive and engaging Corporate Strategy course that significantly enhanced my understanding of strategic decision-making and business analysis. Highly recommended!
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