Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
Search and Display Advertising
Search and Display Advertising
This course is part of Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
Instructors: Chris J. Vargo
Access provided by Emirates Development Bank
15,768 already enrolled
4.5
(97 reviews)
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
Skills you'll gain
- Online Advertising
- Web Analytics and SEO
- Consumer Behaviour
- Analysis
- Marketing Automation
- A/B Testing
- Paid media
- Advertising Campaigns
- Digital Advertising
- Bidding
- Keyword Research
- Automation
- Google Ads
- Search Engine Optimization
- Search Engine Marketing
- Key Performance Indicators (KPIs)
- Advertising
- Pay Per Click Advertising
- Contextual Advertising
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Practical, applies to actually employing these skills for business. Highly recommend!
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