This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook.



Sales Training: Techniques for a Human-Centric Sales Process
This course is part of Sales Training for High Performing Teams Specialization

Instructor: Kyle Jepson
Access provided by Martin Luther Christian University
27,552 already enrolled
(530 reviews)
Skills you'll gain
- Planning
- Negotiation
- Value Propositions
- Overcoming Objections
- Inside Sales
- Prospecting and Qualification
- Sales Process
- Lead Generation
- Sales Prospecting
- Closing (Sales)
- Professional Networking
- Consultative Selling
- Sales
- Sales Strategy
- Sales Training
- Booking (Sales)
- HubSpot CRM
- Customer Relationship Management (CRM) Software
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There are 6 modules in this course
In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.
What's included
2 videos2 readings1 discussion prompt
In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
What's included
5 videos7 readings3 assignments3 discussion prompts
In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.
What's included
6 videos5 readings1 assignment3 discussion prompts
In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
What's included
6 videos4 readings1 assignment1 discussion prompt
In this module, you've nearly reached the end of the sales process and will learn how to handle objections, negotiate, and close the deal. You'll learn three closing techniques and the do's and don'ts of negotiation. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
What's included
5 videos5 readings1 assignment2 discussion prompts
What's included
1 video1 reading
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Reviewed on May 26, 2018
Excellent course for beginners. Very well structured, very practical and can be applied immediately!
Reviewed on Apr 6, 2020
my experience with coursera was amazing....thrilled as well with the insights being shared by the teamwill definitely recommend it to my colleagues as well...thanks
Reviewed on Jul 11, 2018
Amazing content conveyed in a simple way throughout the course. One of the best courses I've come across in sales domain!
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