This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.



Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. James V. Green
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There are 4 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
What's included
9 videos9 readings1 assignment
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
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8 videos3 readings1 assignment
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
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9 videos3 readings1 assignment
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
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11 videos6 readings2 assignments
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Reviewed on May 30, 2017
Decent content that definitely helped me come up with ideas for my venture throughout the course. The only sort of downside is the monotone professor.
Reviewed on Apr 29, 2020
The course is very good. It provided me a immense knowledge about the entrepreneurship and what it contributes to the entrepreneurs.
Reviewed on Jan 21, 2020
Great course! I learned so much about what an entrepreneur is all about. I highly recommend this course if you are planning to start your own business.
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