Analyze Digital Marketing Spend in Tableau

Offered By
Coursera Project Network
In this Guided Project, you will:

Understand Tableau

Master The Sheets Page

Analyze Digital Marketing Metrics

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world. In this project, we will learn how to create an account, how to upload and work with diverse data sets, and how to analyze marketing spend within Tableau. Learning to use this in-demand tool has applications in Marketing, Finance, Operations, Sales, and many other business functions. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Business AnalyticsMarketingMarketing AnalyticsBusiness Intelligencedata visualizations

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand Tableau

  2. Create a Profile in Tableau Public

  3. Master The Sheets Page

  4. Understand Digital Marketing Metrics

  5. Analyze Digital Marketing Metrics

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.