Audience Demographics with Facebook Audience Insights

Offered By
Coursera Project Network
In this Guided Project, you will:

Identify and choose the primary audience you want to target.

Define your audience demographics and identify your audience's preferred device and activities.

Analyze how people are engaging with your page and view metrics about your page's performance.

Clock1.5 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

Throughout the project, you will be able to identify and choose the primary audience you want to target, define your audience demographics and identify your audience's preferred device and activities. Moreover, you will also be able to analyze how people are engaging with your page and view metrics about your page's performance.

Skills you will develop

  • Digital Marketing
  • Content Creation
  • Social Media Marketing
  • Marketing Strategy
  • Content Marketing

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. How to identify the use of Facebook Audience Insights

  2. Scheduling Posts using Facebook Business Suite

  3. Understanding your audience and using Creator Studio

  4. Setting up a Potential Audience for your Facebook Ad

  5. Creating a Targeted Facebook AD

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.