Digging Deeper into Audience Reports in Google Analytics
Understand various parameters available for analyzing Audience reports
Understand the Active Users Report, the Lifetime Value Report, and the Cohort Analysis Report
Understand the Benchmarking Reports and the Users Flow Report
In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Review parameters for analyzing reports.
Review the Active Users report.
Review the Lifetime Value report.
Review the Cohort Analysis report.
Review the Benchmarking report.
Review the Users Flow report.
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Frequently asked questions
Frequently Asked Questions
What will I get if I purchase a Guided Project?
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
What is the refund policy?
Guided Projects are not eligible for refunds. See our full refund policy.
Is financial aid available?
Financial aid is not available for Guided Projects.
Can I audit a Guided Project and watch the video portion for free?
Auditing is not available for Guided Projects.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.
