Digging Deeper into Audience Reports in Google Analytics
Understand various parameters available for analyzing Audience reports
Understand the Active Users Report, the Lifetime Value Report, and the Cohort Analysis Report
Understand the Benchmarking Reports and the Users Flow Report
Showcase this hands-on experience in an interview
In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Familiarity with Google Analytics
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Review parameters for analyzing reports.
Review the Active Users report.
Review the Lifetime Value report.
Review the Cohort Analysis report.
Review the Benchmarking report.
Review the Users Flow report.
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Reviews
TOP REVIEWS FROM DIGGING DEEPER INTO AUDIENCE REPORTS IN GOOGLE ANALYTICS
Very methodic session. In less than 2 hours you can get so much information about most critical Audience Reports, especially when running an e-shop campaign! Thank you once more Mrs Baughman!
a sample case/project at the end would make improve the level of understanding and give practical knowledge
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