In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.
Digging Deeper into Audience Reports in Google Analytics
Digging Deeper into Audience Reports in Google Analytics
Instructor: Carma Baughman
4,757 already enrolled
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Learn, practice, and apply job-ready skills with expert guidance
4.6
(54 reviews)
Intermediate level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Understand various parameters available for analyzing Audience reports
Understand the Active Users Report, the Lifetime Value Report, and the Cohort Analysis Report
Understand the Benchmarking Reports and the Users Flow Report
Skills you'll practice
Details to know
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Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Review parameters for analyzing reports.
Review the Active Users report.
Review the Lifetime Value report.
Review the Cohort Analysis report.
Review the Benchmarking report.
Review the Users Flow report.
Recommended experience
Familiarity with Google Analytics
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Instructor
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
4.6
54 reviews
- 5 stars
75.92%
- 4 stars
14.81%
- 3 stars
5.55%
- 2 stars
1.85%
- 1 star
1.85%
Showing 3 of 54
YK
5
Reviewed on Oct 16, 2020
a sample case/project at the end would make improve the level of understanding and give practical knowledge
LR
4
Reviewed on Mar 4, 2021
Very good for an initial introduction of Google Analytics reports!
CV
5
Reviewed on Dec 27, 2020
Very methodic session. In less than 2 hours you can get so much information about most critical Audience Reports, especially when running an e-shop campaign! Thank you once more Mrs Baughman!
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