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Digging Deeper into Audience Reports in Google Analytics
Coursera Project Network

Digging Deeper into Audience Reports in Google Analytics

Taught in English

Carma Baughman

Instructor: Carma Baughman

4,353 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

50 minutes
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(53 reviews)

What you'll learn

  • Understand various parameters available for analyzing Audience reports

  • Understand the Active Users Report, the Lifetime Value Report, and the Cohort Analysis Report

  • Understand the Benchmarking Reports and the Users Flow Report

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

50 minutes
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(53 reviews)

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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Review parameters for analyzing reports.

  2. Review the Active Users report.

  3. Review the Lifetime Value report.

  4. Review the Cohort Analysis report.

  5. Review the Benchmarking report.

  6. Review the Users Flow report.

Recommended experience

Familiarity with Google Analytics

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Instructor

Carma Baughman
Coursera Project Network
7 Courses83,713 learners

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How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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4.6

53 reviews

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5

Reviewed on Dec 27, 2020

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5

Reviewed on Oct 16, 2020

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4

Reviewed on Mar 4, 2021

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