In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.
Digging Deeper into Audience Reports in Google Analytics
Instructor: Carma Baughman
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(53 reviews)
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What you'll learn
Understand various parameters available for analyzing Audience reports
Understand the Active Users Report, the Lifetime Value Report, and the Cohort Analysis Report
Understand the Benchmarking Reports and the Users Flow Report
Skills you'll practice
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Review parameters for analyzing reports.
Review the Active Users report.
Review the Lifetime Value report.
Review the Cohort Analysis report.
Review the Benchmarking report.
Review the Users Flow report.
Recommended experience
Familiarity with Google Analytics
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How you'll learn
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Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
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Available only on desktop
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