Digging Deeper into Audience Reports in Google Analytics

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In this Guided Project, you will:

Understand various parameters available for analyzing Audience reports

Understand the Active Users Report, the Lifetime Value Report, and the Cohort Analysis Report

Understand the Benchmarking Reports and the Users Flow Report

Clock50 minutes
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Web TrafficGoogle AnalyticsMarketingwebsite performance

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Review parameters for analyzing reports.

  2. Review the Active Users report.

  3. Review the Lifetime Value report.

  4. Review the Cohort Analysis report.

  5. Review the Benchmarking report.

  6. Review the Users Flow report.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.