Analyze Website Visitors with Google Analytics Segments

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In this Free Guided Project, you will:

Understand segments and the benefits of using segments

Know how to use system segments and custom segments

Add conditional and sequence parameters for custom segments

Showcase this hands-on experience in an interview

Clock1 hour
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


Familiarity with Google Analytics

Skills you will develop

Website AnalysisMarketingWeb TrafficGoogle AnalyticsSearch Engine Optimization (SEO)

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Define segments

  2. Use system segments

  3. Create custom segments

  4. Create conditions for custom segments

  5. Create sequence for custom segments

  6. Manage your segments

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.