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Set up a Google Analytics account and add your website.
Understand how Google Analytics organizes data.
Interpret the Audience, Acquisition and Behavior reports.
Showcase this hands-on experience in an interview
In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
No prerequisites required.
Search Engine Optimization (SEO)
Google Analytics
website performance
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Google Analytics account and connect your website.
Add a View to eliminate internal traffic.
Understand 'The Funnel' and how it is used in Google Analytics.
Explore the various user-defined parameters in the Audience Overview report.
Interpret the data from various Audience reports to make effective decisions.
Interpret the data from Acquisition and Behavior reports to make effective decisions.
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
by RF
May 26, 2021This course is really helped me to have an overview of Google Analytics. Thank you, Coursera for hosting this. Best wishes!
by FT
Jun 15, 2021For those that are not familiar with Google Analytics, I totally recommend to set the foundation of your learning about GA through this course.
by HS
Mar 8, 2021Very good introductory course. Ms. Carma does a great job at explaining the overall concept and use of google analytics.
by SS
Nov 17, 2022Taking this course gave me extra confidence in taking any project and completing in timely fashion. Strong ly recommend.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.
