Coursera Project Network
New Product Development For Small Businesses and Start-Ups
Coursera Project Network

New Product Development For Small Businesses and Start-Ups

Taught in English

Ashraf Badr

Instructor: Ashraf Badr

9,799 already enrolled

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1hr 40 minutes
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.4

(150 reviews)

What you'll learn

  • You will learn about the process of developing a new product.

  • You will learn about idea generation & the evaluation processes in product development by using an idea generation model and online resources.

  • You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product.

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1hr 40 minutes
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.4

(150 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. By the end of Task 1, you will be able to create a new product concept.

  2. By the end of Task 2, you will be able to evaluate the success potential of your product.

  3. By the end of Task 3, you will be able to evaluate a supplier and you will be able to cost your product by analyzing component prices and production rates.

  4. By the end of Task 4, you will be able to create a retro-plan.

  5. By the end of Task 5, you will be able to understand how to specs are built.

Recommended experience

Basic Business background, and basic understanding of marketing concepts.

1 project image

Instructor

Instructor ratings
4.4 (9 ratings)
Ashraf Badr
Coursera Project Network
3 Courses24,904 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 150

4.4

150 reviews

  • 5 stars

    64%

  • 4 stars

    24%

  • 3 stars

    6.66%

  • 2 stars

    2%

  • 1 star

    3.33%

EC
4

Reviewed on Dec 5, 2020

SH
4

Reviewed on Dec 11, 2020

SJ
5

Reviewed on Aug 28, 2020

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