You will learn about the process of developing a new product.
You will learn about idea generation & the evaluation processes in product development by using an idea generation model and online resources.
You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product.
In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
By the end of Task 1, you will be able to create a new product concept.
By the end of Task 2, you will be able to evaluate the success potential of your product.
By the end of Task 3, you will be able to evaluate a supplier and you will be able to cost your product by analyzing component prices and production rates.
By the end of Task 4, you will be able to create a retro-plan.
By the end of Task 5, you will be able to understand how to specs are built.
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
It's a great intro for SMEs and start-ups for those who never have had prior experience in new product dev and production. The use of trends.google.com and amazon as references are very good tips.
For converting voice of customer into product specification SCAMMPER techniques are very useful thanks for the insightful learning
The course is a good foundation for those wanting to learn the general steps for product development.
One of the best course with coursera Thanks for sharing this course with us.!
What will I get if I purchase a Guided Project?
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
What is the refund policy?
Is financial aid available?
Financial aid is not available for Guided Projects.
Can I audit a Guided Project and watch the video portion for free?
Auditing is not available for Guided Projects.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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