Using Advanced SWOT Analysis to Determine Competitiveness

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In this Guided Project, you will:

Analyze the factors of your internal and external environments that determines your organization’s competitiveness

Prioritize the factors of your analysis to determine the areas you need to focus your attention on

Make informed strategic decisions with the prioritized factors to create a competitive advantage

2 Hours
Intermediate
No download needed
Split-screen video
English
Desktop only

By the end of this guided project, you will be able to use the Advanced SWOT analysis framework to determine your competitiveness. The advanced SWOT analysis was developed to address the limitations inherent in the simple SWOT framework. In a simple SWOT, strengths and weaknesses or opportunities and threats are equal to each other. Because of the limitations of the SWOT analysis, it was only considered to be a reference to further analysis. However, the Advance SWOT analysis is a much more robust framework that enables prioritization of factors. Without prioritization, some factors might be given too much or too little emphasis and the most relevant factors might simply be overlooked. As a result, the Advanced SWOT analysis provides a deeper insight in strategic decision-making For us to practically demonstrate how to use the framework to conduct analysis and make strategic decisions, we will use a spreadsheet to analyze an energy services company as a case study. Example of the case study would empower you with the skillset to use the framework to analyze your company or any other venture of your choice. The project is for strategist, business leader, and entrepreneurs that want to determine the competitiveness of their companies given the internal and external environments

Skills you will develop

  • Strategic Management

  • Strategic Planning

  • Entrepreneurship

  • Leadership And Management

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Introduction: By the end of this task, you will explain the Advanced SWOT Analysis

  2. Task 2: Strengths: By the end of this task, you will determine where the strengths of your organization reside

  3. Task 3: Weaknesses: By the end of this task, you will identify the weaknesses of your organization

  4. OPTIONAL Assessment

  5. Task 4: Opportunities: By the end of this task, you will highlight the opportunities your organization need to exploit

  6. Task 5: Threats: By the end of this task, you will state the threats your organization is exposed to

  7. OPTIONAL Assessment

  8. Task 6: Strategic Approach: By the end of this task, you will determine your strategic direction

  9. OPTIONAL Portfolio Activity

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently Asked Questions

By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

Guided Projects are not eligible for refunds. See our full refund policy.

Financial aid is not available for Guided Projects.

Auditing is not available for Guided Projects.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.