GRAMMY GO
Building Your Audience for Music Professionals Specialization
GRAMMY GO

Building Your Audience for Music Professionals Specialization

Develop your brand and engage your audience. Learn strategies to grow your career from GRAMMY winners and nominees, and Recording Academy members, who have built, and are thriving in, today's music industry.

Taught in English

Some content may not be translated

Joey Harris

Instructor: Joey Harris

Included with Coursera Plus

Specialization - 3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn how to craft a compelling brand identity, develop a strong media presence, and implement effective marketing techniques to connect with your target audience and industry partners.

  • Gain practical insights, conduct case studies, and engage in hands-on activities to develop comprehensive branding blueprints and create visual narratives that resonate with your audience.

  • Hone your research skills to identify potential partners, strategize collaborations, and design engaging audience growth campaigns tailored to specific music genres and target audiences.

Details to know

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Recently updated!

April 2024

Specialization - 3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 3 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from GRAMMY GO
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Specialization - 3 course series

What you'll learn

  • Construct a comprehensive mood board integrating visual references, color palettes, and font selections to aid in the creative development process.

  • Create an impactful visual narrative that captures the essence of your audience growth journey.

  • Formulate a goal-oriented plan for soliciting and assimilating feedback.

  • Produce an audience analysis report, that showcases your understanding of collected data and its implications for branding strategies.

Skills you'll gain

Category: Personal Branding
Category: Social Media
Category: Promotion (Marketing)
Category: strategy
Category: Customer analysis
Category: Media Strategy and planning
Category: Marketing
Category: Digital Marketing
Category: Promotion
Category: Promotional Strategies
Category: Branding

What you'll learn

  • Create a written plan outlining strategies for engaging with your audience and a marketing strategy plan focused on audience growth.

  • Create a content calendar, detailing planned posts, videos, stories, and live sessions with specified timing, frequency and content themes.

  • Create a budget plan for a chosen audience expansion scenario.

  • Create a partnership proposal with specific initiatives, allowing you to propose collaborations that mutually benefit audience growth.

Skills you'll gain

Category: Budget
Category: Strategic Partnership
Category: Digital Content Management
Category: Audience Management
Category: Audience Engagement
Category: Audience Engagement Strategy

What you'll learn

  • Know how to conduct research and identify potential partners

  • Create a partnership proposal with specific initiatives, allowing you to propose collaborations that mutually benefit audience growth.

  • Create a budget plan for a chosen audience expansion scenario.

  • Reflect on personal experiences of overcoming audience-building obstacles and identify confidence-boosting mantras or affirmations.

Skills you'll gain

Category: Brand Marketing
Category: Music Performance
Category: Personal Branding
Category: Music production
Category: Brand Identity
Category: Brand Awareness
Category: Music Industry

Instructor

Joey Harris
GRAMMY GO
3 Courses437 learners

Offered by

GRAMMY GO

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