Understand user needs assessments and qualitative research

Learn an end-to-end methodology for qualitative research

Explore good practices for conducting semi-structured interviews, in-situ observation, and affinity walls

Identify different approaches to user testing and their appropriate use

Design and run an user test effectively

Analyze and report on user testing

Define and scope the design problem

Create user stories and storyboards to transform information about user needs into design concepts

Develop prototypes from elements of interactions and low-to-high fidelity mockups

Understand survey methodology from the UX perspective

Learn techniques to gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies

Gain experience conducting user experience research in a real-world setting

Design and carry out an integrated multi-phase user experience design project

Communicate design concepts and actionable research findings