University of Michigan
UX Research at Scale: Surveys, Analytics, Online Testing
University of Michigan

UX Research at Scale: Surveys, Analytics, Online Testing

26,724 already enrolled

Gain insight into a topic and learn the fundamentals.
4.3

(194 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
88%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.3

(194 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
88%
Most learners liked this course

What you'll learn

  • Understand survey methodology from the UX perspective

  • Learn techniques to gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the User Experience Research and Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 8 modules in this course

What's included

6 videos3 readings1 assignment1 discussion prompt

What's included

5 videos1 assignment

What's included

4 videos1 assignment

What's included

11 videos1 reading2 assignments1 peer review2 discussion prompts

What's included

4 videos3 readings1 assignment

What's included

5 videos4 readings1 peer review

What's included

4 videos6 readings1 assignment1 discussion prompt

What's included

6 videos7 readings1 peer review1 discussion prompt

Instructors

Instructor ratings
4.3 (39 ratings)
Clifford Lampe
University of Michigan
1 Course26,724 learners
Lija Hogan
University of Michigan
2 Courses27,412 learners

Offered by

Recommended if you're interested in Design and Product

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 194

4.3

194 reviews

  • 5 stars

    62.56%

  • 4 stars

    18.46%

  • 3 stars

    11.28%

  • 2 stars

    5.64%

  • 1 star

    2.05%

JN
5

Reviewed on Mar 13, 2024

OE
4

Reviewed on Nov 18, 2019

TI
5

Reviewed on Nov 3, 2019

New to Design and Product? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions