- hypothesis-driven development
- Product Management
- Design Thinking
- agile
- Lean Startup
- Product/Market Fit
- Innovation Pipeline
- agile user stories
- User Experience Design (UXD)
- Agile Software Development
- Software Development
- Usability Testing
Digital Product Management Specialization
Implement a modern approach to product management. Master the fundamentals that create great teams and products
Offered By


What you will learn
Create and manage a team charter that drives alignment and autonomy
Lead from the front with actionable design narrative on your customers
Create a culture of experimentation with hypothesis-driven development
Instrument relevant, actionable analytics into your product program
Skills you will gain
About this Specialization
Applied Learning Project
Learners will go from idea to testable product hypotheses to team charter over the course of the specialization - essentially, the preparation a product manager spinning up a new program would execute. Specifically, you'll draft a focal positioning statement, personas, jobs-to-be-done, value proposition hypotheses, user stories, and integrate them into a team charter.
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Try Coursera for BusinessHow the Specialization Works
Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Hands-on Project
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

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Frequently Asked Questions
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Can I just enroll in a single course?
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Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
I completed the Agile Development Specialization. What do I have to do to finish the Digital Product Management Specialization?
Can I earn Product Management Institute (PMI) professional development units (PDUs)?
What will I be able to do upon completing the Specialization?
Do I need to take the courses in a specific order?
What background knowledge is necessary?
Will I earn university credit for completing the Specialization?
If I finish the Specialization, will it help me gain admission to Darden's MBA programs?
Can I download materials to share with my colleagues?
More questions? Visit the Learner Help Center.