University of Virginia
Digital Product Management Specialization
University of Virginia

Digital Product Management Specialization

Implement a modern approach to product management. Master the fundamentals that create great teams and products

Alex Cowan

Instructor: Alex Cowan

63,070 already enrolled

Get in-depth knowledge of a subject
4.8

(2,945 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(2,945 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create and manage a team charter that drives alignment and autonomy

  • Lead from the front with actionable design narrative on your customers

  • Create a culture of experimentation with hypothesis-driven development

  • Instrument relevant, actionable analytics into your product program

Details to know

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Taught in English

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Specialization - 5 course series

Digital Product Management: Modern Fundamentals

Course 111 hours4.7 (5,206 ratings)

What you'll learn

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Skills you'll gain

Category: Kanban
Category: agile product management
Category: XP
Category: backlog management
Category: Agile Software Development

Agile Meets Design Thinking

Course 29 hours4.7 (3,447 ratings)

What you'll learn

  • How to evaluate and explain the relevance of concepts and practices from the agile development methodologies

  • How to create a strong shared perspective and drive to value using design methods like personas and problem scenarios

  • How to diagnose what software will be valuable to the user and how to test your ideas using agile user stories and prototypes

  • How to facilitate narrative collaboration with user stories and prototypes

Skills you'll gain

Category: Usability Testing
Category: Continuous Delivery
Category: hypothesis-driven development
Category: Lean Startup

Hypothesis-Driven Development

Course 310 hours4.7 (980 ratings)

What you'll learn

  • How to drive valuable outcomes for your user and reduce waste for your team by diagnosing and prioritizing what you need to know about them

  • How to focus your practice of agile by pairing qualitative and quantitative analytics

  • How to do just enough research when you need it by running design sprints

  • How to accelerate value delivery by investing in your product pipeline

Skills you'll gain

Category: Product Management
Category: Product/Market Fit
Category: Innovation Pipeline
Category: Lean Startup
Category: Design Thinking

Product Analytics and AI

Course 415 hours4.7 (463 ratings)

What you'll learn

  • How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.

  • How to pair your hypotheses on customer personas and problem with analytics.

  • How to test propositions (a la Lean Startup) so you don’t build features no one wants.

  • How to instrument actionable observation into everything you build (a la Lean UX).

Skills you'll gain

Category: Software Development
Category: Product Management
Category: Agile Software Development
Category: User Experience Design (UXD)
Category: agile user stories

Managing an Agile Team

Course 511 hours4.7 (1,328 ratings)

What you'll learn

  • How to select and test agile practices to adaptively improve your team’s practice of agile

  • How to create an agile team charter that aligns your team’s focus with company strategy while leaving it free to work creatively

  • How to facilitate retrospectives with your team to iteratively, collaboratively improve your practice of agile

  • How to support your team’s transition to agile

Skills you'll gain

Category: Software Development
Category: Product Management
Category: Agile Software Development

Instructor

Alex Cowan
University of Virginia
25 Courses490,581 learners

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