University of California, Irvine

High-Impact Business Writing

This course is part of multiple programs.

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Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.5

(3,808 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
95%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.5

(3,808 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
95%
Most learners liked this course

What you'll learn

  • Write effective presentations, emails, writing for visual communication

  • Edit and proofread business documents

  • Create business reports and press releases

  • Spot, correct and avoid the most common writing pitfalls

Details to know

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Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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There are 4 modules in this course

In this first Module of High-Impact Business Writing, you will learn the necessity and utility of understanding your audience for a business document. You will learn how to write with clarity and brevity as well as how to make appropriate language and word choices for that audience. This module also addresses the structure and important considerations for the most frequently used document types for business applications.

What's included

1 video4 readings1 assignment2 discussion prompts

Module 2 is focused on the frequently mistaken or overlooked aspects of impactful writing. Common spelling errors, incorrect word usage, and judicious word selection that are important for business writing will be highlighted. Subject-verb and noun-pronoun agreement as well as verb tense and common rules of punctuation are reviewed. This module concludes with some rules of sentence structure and paragraph development to aid in the creation of universally understandable, cogent documents.

What's included

1 video3 readings1 assignment1 discussion prompt

In Module 3, we study some of the more common message types: positive messages, negative messages, and persuasive messages. Each type of message will be characterized and strategies for common forms of documents within each of these message types will be presented and practiced. This module also includes best practices for email use, including when email is the preferred choice, creating effective subject lines, and pertinent content choices.

What's included

1 video4 readings1 assignment1 discussion prompt

The final module of this course begins with an overview of report preparation, including structure and content considerations. The three forms of review for a document: editing, revising, and proofreading are explained in detail and their purposes explained. This module also includes some best practices for writing in a virtual and shared virtual environment as well as recommendations regarding the visual appeal of documents, both on paper and online.

What's included

1 video4 readings1 assignment1 discussion prompt

Instructor

Instructor ratings
4.6 (615 ratings)
Sue Robins, M.S. Ed.
University of California, Irvine
10 Courses339,515 learners

Offered by

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4.5

3,808 reviews

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DA
5

Reviewed on May 1, 2020

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5

Reviewed on Feb 27, 2024

MB
5

Reviewed on Aug 19, 2023

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