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There are 5 modules in this course
This course introduces you to how to use spreadsheets and SQL queries to analyze and extract data. You will learn how to practically apply the OSEMN data analysis framework and spreadsheet functions to clean data, calculate summary statistics, evaluate correlations, and more. You’ll also dive into common data visualization techniques and learn how to use dashboards to tell a story with your data.
By the end of this course you will be able to:
• Clean data with spreadsheets
• Use common spreadsheet formulas to calculate summary statistics
• Identify data trends and patterns
• Write foundational SQL statements and queries to extract data in spreadsheets
• Create charts in Google Sheets and use Tableau to visualize data
• Use dashboards to create data visualizations
You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation and course 2: Introduction to Data Analytics in this program.
This week you learn the basics of spreadsheets and their usefulness in data analysis. You will also identify how to apply the OSEMN framework when working with data in spreadsheets.
What's included
9 videos6 readings4 assignments
Show info about module content
9 videos•Total 25 minutes
Introduction to the Program•6 minutes
Course Introduction Video•3 minutes
Instructor Introduction Video•2 minutes
Weekly Introduction•1 minute
What are Spreadsheets and What Can They Do•3 minutes
Uses of Spreadsheets•5 minutes
Recap of the OSEMN Framework•3 minutes
The Use of Spreadsheets in Data Analysis•4 minutes
Weekly Review: Working with Data in Spreadsheets•1 minute
6 readings•Total 70 minutes
Course Syllabus•5 minutes
Join the Meta Marketing Analytics Community or the Meta Data Analyst Community!•10 minutes
Use of Google Sheets•10 minutes
How to be Successful in this Program•10 minutes
Commonly Used Spreadsheet Tools•30 minutes
OSEMN Framework Overview•5 minutes
4 assignments•Total 85 minutes
Graded Quiz: Working with Data in Spreadsheets•40 minutes
Review Your Community Knowledge•10 minutes
Practice Quiz: Spreadsheet Fundamentals•20 minutes
Practice Quiz: The OSEMN Framework and Spreadsheets•15 minutes
Data Analysis with Spreadsheets
Module 2•6 hours to complete
Module details
This week you will learn how to clean data in spreadsheets using foundational spreadsheet functions. You will also learn how to calculate summary statistics in spreadsheets as well as how to identify data trends and relationships between variables.
What's included
16 videos2 readings6 assignments
Show info about module content
16 videos•Total 59 minutes
Weekly Introduction•1 minute
Accessing and Labeling Data•3 minutes
Filtering and Sorting Data•6 minutes
Cleaning Data•4 minutes
Formatting Data•3 minutes
Introduction to Functions•2 minutes
Calculating a Total•4 minutes
The Average and Median Functions•5 minutes
Finding Minimum and Maximum Values•2 minutes
Evaluating Correlations•4 minutes
Compare Variables with Charts•7 minutes
Evaluating Trends•3 minutes
Inspecting Relationships between Variables•2 minutes
Modeling and Functions•5 minutes
Examples of Modeling Using Spreadsheets•4 minutes
Limitations of Spreadsheets for Modeling•4 minutes
2 readings•Total 40 minutes
Opening Spreadsheets (.csv, .xlsx) in Google Sheets•30 minutes
Summary: Data Analysis with Spreadsheets•10 minutes
6 assignments•Total 250 minutes
Graded Quiz: Data Analysis with Spreadsheets•50 minutes
Exercise: Scrubbing Data with Google Sheets•60 minutes
Activity: Exploring Data in Google Sheets•30 minutes
Exercise: Exploring Data Visually•60 minutes
Practice Quiz: Exploring Data Visually•25 minutes
Practice Quiz: Modeling Data with Spreadsheets•25 minutes
Extracting Data with SQL
Module 3•6 hours to complete
Module details
This week you will be introduced to SQL and how it is used in spreadsheets. You will utilize basic queries and functions for handling data with SQL.
What's included
14 videos2 readings8 assignments
Show info about module content
14 videos•Total 46 minutes
Introduction: Extracting Data with SQL•1 minute
Why Use SQL•4 minutes
Examples: Using SQL•2 minutes
SQL in Google Sheets•2 minutes
SELECT Statements•3 minutes
AND, OR, and WHERE Clauses•4 minutes
ORDER BY and LIMIT Clauses•3 minutes
SQL Commands Walkthrough•5 minutes
Writing Functions in SQL•2 minutes
Arithmetic Functions•5 minutes
Aggregate Functions•6 minutes
Group by Functions•4 minutes
SQL Functions Walkthrough•5 minutes
Weekly Review: Extracting Data with SQL•1 minute
2 readings•Total 25 minutes
Overview Important SQL Commands•10 minutes
Overview Important Functions in SQL•15 minutes
8 assignments•Total 275 minutes
Graded Quiz: Extracting Data with SQL•50 minutes
Practice the Select All Data Command•30 minutes
Practice AND, OR, and Where Clauses•30 minutes
Practice ORDER BY and LIMIT Clauses•30 minutes
Practice Quiz: Writing SQL Queries•25 minutes
Practice Arithmetic Functions•40 minutes
Practice Aggregate Functions•30 minutes
Practice Group by Functions•40 minutes
Data Visualization
Module 4•7 hours to complete
Module details
This week you will learn about common chart types and how to determine the best type of chart for the dataset you want to present. You will also learn how to create these charts using both Google Sheets and Tableau.
What's included
15 videos2 readings11 assignments
Show info about module content
15 videos•Total 58 minutes
Introduction: Data Visualization•1 minute
Why Visualization•2 minutes
Different Tools for Data Visualization•2 minutes
Introduction to Common Chart Types•7 minutes
Bar Charts•4 minutes
Pie Charts•2 minutes
Trend Charts•4 minutes
Scatter Plots•4 minutes
Walkthrough: Data Visualization in Google Sheets•5 minutes
Tableau Introduction•6 minutes
Connecting Data•7 minutes
Creating Your First Chart•5 minutes
Creating More Complex Charts in Tableau•4 minutes
Walkthrough: Data Visualization in Tableau•4 minutes
Weekly Review: Data Visualization•1 minute
2 readings•Total 30 minutes
Overview Common Chart Types•10 minutes
Download Tableau Public•20 minutes
11 assignments•Total 350 minutes
Graded Quiz: Data Visualization•50 minutes
Practice Quiz: Data Visualization•25 minutes
Practice Bar Charts•30 minutes
Practice Pie Charts•30 minutes
Practice Trend Lines•30 minutes
Practice Scatter Plots•30 minutes
Practice Quiz: Data Visualization in Google Sheets•25 minutes
Practice: Connecting Data•30 minutes
Practice: Creating Your First Chart •40 minutes
Practice: Creating More Complex Charts•40 minutes
Practice Quiz: Tableau•20 minutes
Creating Dashboards
Module 5•4 hours to complete
Module details
In the final week you will be introduced to dashboards and how to use them to report on progress within a business setting. You will also learn how to create dashboards in Tableau and use these to tell a story when presenting your data findings.
What's included
11 videos4 assignments1 discussion prompt
Show info about module content
11 videos•Total 43 minutes
Introduction: Creating Dashboards•1 minute
The Power of Dashboards•2 minutes
Dashboards and Business Goals•2 minutes
Designing a Dashboard•4 minutes
Building a Dashboard in Tableau•7 minutes
Adding Interactivity•8 minutes
Introduction: Storytelling with Data Visualizations•3 minutes
Case Study: Do's and Don'ts of Storytelling with Data Visualizations•5 minutes
Crafting a Story•6 minutes
Weekly Review: Creating Dashboards•1 minute
Course Conclusion/Congratulations•2 minutes
4 assignments•Total 200 minutes
Graded Quiz: Creating Dashboards•50 minutes
Practice Quiz: Summarizing Data with Dashboards•15 minutes
Activity: Create a Dashboard•45 minutes
Comprehensive Activity: Data Analysis with Spreadsheets•90 minutes
1 discussion prompt•Total 10 minutes
Share Your Thoughts!•10 minutes
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