Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.
Establishing Product-Market Fit
This course is part of Product Ideation, Design, and Management Specialization
Instructor: Dr. James V. Green
7,020 already enrolled
Included with
(73 reviews)
Recommended experience
What you'll learn
Determine your target customer and identify their needs and wants.
Define your value proposition and specify your minimum viable feature set.
Create your minimum viable product and the user experience.
Test your minimum viable product and iterate to improve product-market fit.
Details to know
Add to your LinkedIn profile
7 assignments
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 10 modules in this course
What's included
1 video4 readings
What's included
6 videos1 assignment1 discussion prompt
What's included
9 videos1 reading1 assignment1 discussion prompt
What's included
6 videos3 readings1 assignment1 discussion prompt
What's included
5 videos1 reading1 assignment1 discussion prompt
What's included
5 videos2 readings1 assignment1 discussion prompt
What's included
6 videos1 reading1 assignment1 discussion prompt
What's included
6 videos2 readings1 assignment1 discussion prompt
What's included
2 videos
What's included
1 video2 readings
Instructor
Offered by
Recommended if you're interested in Marketing
University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
University of Colorado Boulder
Why people choose Coursera for their career
Learner reviews
Showing 3 of 73
73 reviews
- 5 stars
69.86%
- 4 stars
17.80%
- 3 stars
8.21%
- 2 stars
2.73%
- 1 star
1.36%
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.