Meta

Social Media Management

Anke Audenaert

Instructor: Anke Audenaert

215,079 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.9

(5,249 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 16 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.9

(5,249 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 16 hours
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

12 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.

What's included

15 videos8 readings2 assignments1 peer review

This week you will learn the elements of a post and how to create one for a business using text and images effectively.

What's included

11 videos1 reading2 assignments1 peer review

This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.

What's included

14 videos3 readings2 assignments1 peer review

This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.

What's included

8 videos2 readings2 assignments

In this optional module, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how you can utilize generative AI to enhance your social media strategy by using AI to help hone in on your target audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.

What's included

9 videos6 readings4 assignments1 discussion prompt

Instructor

Instructor ratings
4.9 (1,985 ratings)
Anke Audenaert
Meta
39 Courses726,921 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

5,249 reviews

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HA
5

Reviewed on Sep 19, 2023

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