Meta
Meta Social Media Marketing Professional Certificate
Meta

Meta Social Media Marketing Professional Certificate

Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required.

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

423,976 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.8

(18,451 reviews)

Beginner level

Recommended experience

Flexible schedule
5 months, 10 hours a week
Learn at your own pace
Build toward a degree
Earn a career credential that demonstrates your expertise
4.8

(18,451 reviews)

Beginner level

Recommended experience

Flexible schedule
5 months, 10 hours a week
Learn at your own pace
Build toward a degree

What you'll learn

  • Establish an online presence, build a following, and manage your social media accounts

  • Develop effective social media posts and create a strong social media brand presence

  • Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

  • Learn to evaluate and interpret the results of your social posts and advertising campaigns

Details to know

Shareable certificate

Add to your LinkedIn profile

Industry certification
Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Professional Certificate - 6 course series

What you'll learn

  • Understand the landscape of traditional, digital and social media marketing

  • Understand the major social media platforms, how they function, and what role they play in marketing

  • Create SMART goals, identify KPIs, and define your target audience and their customer journey

  • Choose the right social media platforms and learn how to create social media policies

Skills you'll gain

Category: Communication
Category: Social Media Marketing
Category: Meta advertising
Category: Marketing Strategy
Category: Ads Manager
Social Media Management

Social Media Management

Course 216 hours

What you'll learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Marketing Strategy
Category: Marketing
Category: Digital Marketing

What you'll learn

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

  • How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account

  • Write a creative brief and create a social media ad

Skills you'll gain

Category: Social Media Marketing
Category: Brand Management
Category: Campaign Management
Category: Ad Management
Advertising with Meta

Advertising with Meta

Course 413 hours

What you'll learn

  • Structure campaigns in Meta Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you'll gain

Category: Social Media Marketing
Category: Marketing Content Development
Category: content management
Category: Content Development
Category: Content Marketing

What you'll learn

  • Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

Skills you'll gain

Category: Social Media Marketing
Category: Meta advertising
Category: Meta Ads Manager

What you'll learn

  • Present and communicate campaign results to a team

  • Become certified as a Meta Digital Marketing Associate

Skills you'll gain

Category: Communication
Category: Marketing Optimization
Category: Digital Analytics
Category: Digital Marketing
Category: Marketing Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹

 
ACE Logo

This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution. 

Instructors

Anke Audenaert
Meta
39 Courses726,921 learners
Daniel Kob
Meta
11 Courses153,627 learners

Offered by

Meta

Industry partners

Partner 1

Why people choose Coursera for their career

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹ Median salary and job opening data are sourced from United States Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (3/1/2023 - 3/1/2024)