Meta
Fundamentals of Social Media Advertising
Meta

Fundamentals of Social Media Advertising

Daniel Kob

Instructor: Daniel Kob

109,602 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(2,352 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(2,352 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

  • How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account

  • Write a creative brief and create a social media ad

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.

What's included

13 videos7 readings2 assignments

In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.

What's included

7 videos3 readings2 assignments

This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.

What's included

10 videos2 assignments

This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.

What's included

9 videos1 reading2 assignments

This week you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.

What's included

3 videos2 readings1 peer review1 discussion prompt

Instructor

Instructor ratings
4.8 (778 ratings)
Daniel Kob
Meta
11 Courses153,627 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.8

2,352 reviews

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