This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Fundamentals of Social Media Advertising
This course is part of Meta Social Media Marketing Professional Certificate
Instructor: Daniel Kob
109,602 already enrolled
Included with
(2,352 reviews)
What you'll learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you'll gain
Details to know
Add to your LinkedIn profile
8 assignments
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- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
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Share it on social media and in your performance review
There are 5 modules in this course
In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
What's included
13 videos7 readings2 assignments
In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
What's included
7 videos3 readings2 assignments
This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
What's included
10 videos2 assignments
This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
What's included
9 videos1 reading2 assignments
This week you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.
What's included
3 videos2 readings1 peer review1 discussion prompt
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Frequently asked questions
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll share on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.