9 Digital Marketing Jobs + How to Get One

Written by Coursera • Updated on

Explore entry-level, mid-level, and senior-level digital marketing jobs, the benefits of pursuing a career in digital marketing, and the steps to getting your digital marketing job.

[Featured image] A group of co-workers discusses digital marketing jobs to add to their team.

Digital marketing in 2022

Digital marketing refers to the use of the internet and digital technologies to reach audiences. It is a rapidly growing and evolving industry. 

According to Hubspot’s 2022 State of Marketing Trends Report, the top three marketing channels for business-to-consumer (B2C) and business-to-business (B2B) brands are social media, email, and web/blogging [1]. Statista reports that global digital ad spend in 2021 was $521.02 billion and projects that spending could reach $876.1 billion by 2026 [2]. 

Benefits of becoming a digital marketer

Digital marketer can be a rewarding career move for several reasons, including: 

  • Using the latest marketing technology and methods

  • Leveraging a broad range of skills and experience, including creativity and strategic thinking 

  • Having a variety of career options with attractive salaries  

Read on to discover nine digital marketing jobs and steps you can take to land a position you love. 

9 digital marketing jobs 

We’ve categorized the following list of digital marketing jobs in the US by level of seniority—entry-level, mid-level, and senior—to give you an idea of the variety of job titles and potential for career development in the digital marketing industry. 

For each of these digital marketing careers, we’ve included average US salary (base pay and additional pay such as commission, profit sharing, or cash bonuses), typical responsibilities, and qualifications based on information from Glassdoor, Payscale, ZipRecruiter, the US Bureau of Labor Statistics (BLS), and Indeed as of August 2022. Use this list as a model to help guide your research process. 

Entry-level digital marketing jobs 

1. Social media specialist 

What they earn: $72,052

What they do: Create and publish social media content on behalf of an organization; maintain an organization's social media pages; track analytics; build relationships with social media followers.

General qualifications: bachelor’s degree in marketing, communications, or related field; understanding of business applications of social media platforms; knowledge of social media metrics 

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professional certificate

Meta Social Media Marketing

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

4.9

(11,059 ratings)

146,252 already enrolled

BEGINNER level

Average time: 7 month(s)

Learn at your own pace

Skills you'll build:

Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, Content Marketing, Marketing, Social Media Marketing Strategy, Content Development, content management, Marketing Content Development, Campaign Management, Ad Management, Meta Ads Manager, Meta advertising, Marketing Optimization, Digital Analytics, Marketing Strategy, Communication, Ads Manager

2. Digital marketing assistant 

What they earn: $69,385

What they do: Support the digital marketing manager and team; conduct research and report findings; help craft digital marketing campaigns. 

General qualifications they need: bachelor’s degree in marketing, communications, or a related field; familiarity with digital marketing, social media, and e-commerce 

3. SEO (search engine optimization) writer 

What they earn: $71,990

What they do: Develop SEO content for websites; conduct keyword research; update existing content; monitor web pages' rankings in search engine results.

General qualifications: degree in marketing, English, or related field; knowledge of search engine optimization and how search engines work; knowledge of SEO research tools, writing, and blogging skills; familiarity with social media

Read more: What Is SEO Marketing? + How to Improve Your SEO

Mid-level digital marketing jobs

4. SEO/SEM (search engine marketing) manager

What they earn: $92,752

What they do: Research and implement methods to increase website traffic; monitor competitor SEO/SEM strategies; refine a website’s keywords, layout, and content; execute PPC (pay-per-click) techniques.  

General qualifications: bachelor’s degree in marketing, business, IT, or related field; analytical skills; understanding of SEO/SEM tools, writing and communication skills 

5. Content manager

What they earn: $95,685

What they do: Create content to raise brand awareness; manage a content team; gather data about target markets; implement content marketing strategies.  

General qualifications: bachelor’s degree in marketing, English, or related field; agency experience; understanding of SEO best practices; knowledge of content management systems 

6. Digital marketing manager 

What they earn: $95,955

What they do: Oversee an organization’s digital marketing strategy; manage marketing campaigns and evaluate performance; develop new digital marketing strategies.

General qualifications: bachelor’s degree in marketing, business, or related field; experience using content management systems; project management skills; certifications in social media and Google AdWords (preferred) 

Senior-level digital marketing jobs  

7. Digital marketing director

What they earn: $135,832

What they do: Oversee an organization’s entire digital marketing strategy; analyze the success of marketing campaigns; stay up-to-date on marketing trends. 

General qualifications: bachelor’s degree in marketing, business, or related field; data analysis; comprehensive knowledge of digital marketing, from social media to e-commerce

8. Executive director of marketing 

What they earn: $143,249

What they do: Oversee marketing operations; manage an annual budget for allocating marketing resources; build and manage relationships with media outlets; set marketing department goals; implement new technologies. 

General qualifications: bachelor’s degree in marketing, business or related field; team leadership; marketing management; knowledge of marketing technology

9. Chief marketing officer 

What they earn: $203,569

What they do: Oversee an organization’s marketing program; supervise marketing managers; establish departmental procedures; drive strategy and planning; maintain marketing industry knowledge.

General qualifications: bachelor’s degree in marketing or related field (MBA might be preferred); leadership experience;, extensive marketing knowledge

Read more: Digital Marketing Salary: How Much Can You Earn in 2022? 

How to get a job in digital marketing 

1. Obtain a marketing education. 

There are many starting points for a career in digital marketing in terms of the education and training required. Do you need a bachelor’s degree in marketing or a related field to apply for jobs, or can digital marketing certifications, coursework, and experience land you the position you seek?  

Career site Zippia analyzed over 3,600 digital marketing specialist resumes and found that 76 percent of these digital marketers held a bachelor’s degree, 10 percent had a master’s degree, and 8 percent held an associate's [3].

Read more: What Is a Marketing Degree?

An August 2022 search for “digital marketer” on Indeed reveals that:

  • Employers are hiring marketers with varying levels of education. For entry-level positions, job candidates need a high school diploma, associate degree, or bachelor’s. For some advanced roles, job candidates need a master’s degree. For some specialized advanced roles, a doctorate is required. 

  • The top three skills employers seek are social media management, SEO, and marketing automation [4].

Taking courses in digital marketing or getting a certification can be a great way to learn skills that are in demand and earn a credential that employers value. You may find that for some digital marketing positions, employers emphasize experience and skills over college degrees for some digital marketing positions. 

2. Gain digital marketing experience. 

In addition to getting a marketing education, you’ll also need to gain some experience in digital marketing, even for entry-level positions. Common ways to gain experience include getting an internship and taking on freelance or contract work.  

To find contract or freelance work in digital marketing, you can:

  • Reach out to your network to ask for referrals and discover opportunities to offer digital marketing services. 

  • Search job sites like Indeed or LinkedIn specifically for contract and freelance opportunities. 

TIP: For each contract or freelance project you complete, ask clients for referrals and testimonials to keep up the momentum.  

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3. Build digital marketing skills. 

Through your education and experience, you’ll want to build in-demand digital marketing skills. ZipRecruiter’s Career Keyword Mapper, which tracks the top skills in job descriptions, indicates that digital marketers should prioritize the following skills:  

  • Social media marketing 

  • Google Analytics

  • Search engine marketing 

  • Search engine optimization 

  • PPC

Read digital marketing job descriptions for roles that interest you to discover additional skills tailored to your interests. Then, prioritize the skills you want to focus on.  

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course

Social Media Management

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a ...

4.9

(3,135 ratings)

99,111 already enrolled

BEGINNER level

Average time: 1 month(s)

Learn at your own pace

Skills you'll build:

Content Development, content management, Social Media Marketing, Content Marketing, Marketing Content Development

3. Compile a digital marketing portfolio.

An online portfolio makes it easy to showcase your digital marketing experience in a visually appealing manner and easy to share. Basic portfolio components include: 

  • An “About” section

  • Samples of your work and/or case studies 

  • Your contact information 

There are several platforms for building a portfolio website available to us in a range of pricing and offering a variety of features and templates, including: 

4. Optimize your online presence. 

As a job seeker and digital marketer, optimizing your online presence is an essential step in your job search process. Your online presence is your personal brand and has the potential to express your values, interests, abilities, and what you can offer a potential employer. 

Here are five ways to optimize your online presence:

  • Use your social media profiles to post content about digital marketing and remove any content that is outdated or irrelevant to your job search. 

  • Shift social media content to posts about your industry, digital marketing trends in general, your experience, or create. 

  • Update your Linkedin profile with your experience, education, and skills. 

  • Consider expanding your portfolio into a more extensive website or blog.

  • Link everything to your resume so potential employers can explore your online content. 

Read more: How to Create a LinkedIn Profile: Guide + Tips

5. Look for digital marketing jobs. 

Search general job sites such as LinkedIn, Indeed, and Glassdoor for digital marketing positions, as well as sites that focus more specifically on marketing or creative jobs, such as Behance, the American Marketing Association (AMA) job board, and Marketing Jobs.   

Collect job listings that match your level of experience, career goals, and salary expectations. Gather everything you need to complete applications. Create a schedule for applying. How many jobs will you apply for per week? What tasks do you need to complete for each one, including tailoring cover letters to each position or producing work samples? 

Read more: How to Prepare for an Interview

Build digital marketing skills with Coursera.

Online courses can be a great way to build skills in digital marketing, discover career opportunities, and become job ready. Here are three options: 

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professional certificate

Google Digital Marketing & E-commerce

This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.

4.8

(3,954 ratings)

151,221 already enrolled

BEGINNER level

Average time: 6 month(s)

Learn at your own pace

Skills you'll build:

Marketing, E-Commerce, display advertising, Email Marketing, Search Engine Optimization (SEO), Customer loyalty, Marketing Analytics, Customer Outreach, Website Structure, Customer Awareness, Google, Search Engine Marketing, Social Listening, Social Media Bidding, Customer Engagement, Social Media Analytics, Social Media Branding, Email Writing, Email list segmentation, Email marketing strategy, Email marketing analytics, Contact management, Digital marketing KPIs, Spreadsheet management, Presenting to stakeholders, Media planning and strategies, Fulfillment and delivery, E-commerce platforms, E-Commerce Strategy, Seasonality, Job preparedness, Customer Relationship Management (CRM), Portfolio preparation, E-commerce store optimization, Building customer loyalty

Placeholder

professional certificate

Meta Social Media Marketing

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

4.9

(11,059 ratings)

146,252 already enrolled

BEGINNER level

Average time: 7 month(s)

Learn at your own pace

Skills you'll build:

Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, Content Marketing, Marketing, Social Media Marketing Strategy, Content Development, content management, Marketing Content Development, Campaign Management, Ad Management, Meta Ads Manager, Meta advertising, Marketing Optimization, Digital Analytics, Marketing Strategy, Communication, Ads Manager

Placeholder

course

Social Media Management

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a ...

4.9

(3,135 ratings)

99,111 already enrolled

BEGINNER level

Average time: 1 month(s)

Learn at your own pace

Skills you'll build:

Content Development, content management, Social Media Marketing, Content Marketing, Marketing Content Development

Article sources

  1. Hubspot. “State of Inbound Marketing Trends, 2022, https://www.hubspot.com/hubfs/2022_State-of-Inbound-Marketing-Trends_V712.pdf.” Accessed August 10, 2022. 

  2. Statista. “Digital advertising spending worldwide from 2021 to 2026, https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/.” Accessed August 10, 2022. 

  3. Zippia. “Digital Marketing Specialist Education Requirements, https://www.zippia.com/digital-marketing-specialist-jobs/education/.” Accessed August 9, 2022. 

  4. Indeed. “Digital Marketer, “ https://www.indeed.com/jobs?q=digital+marketer&vjk=f33710e5bbf2b381&redirected=1.” Accessed August 18, 2022.

Written by Coursera • Updated on

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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