Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Infographics, Storytelling, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Analytical Skills, R (Software), Digital Marketing, Health Care
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, Sales Process, Customer Service, Information Privacy, Business Metrics, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking
Beginner · Specialization · 1 - 3 Months

Universitat Politècnica de València
Skills you'll gain: Linear Algebra, Algebra, Geometry, General Mathematics, Applied Mathematics, Arithmetic
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Bash (Scripting Language), Shell Script, Linux Commands, Unix Shell, Linux, Scripting, Unix Commands, Command-Line Interface, Unix, Linux Servers, IT Automation, Debugging, Development Environment, System Configuration, Configuration Management, File Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Cybersecurity, Cyber Security Strategy, Data Security, Cyber Threat Intelligence, Computer Security Awareness Training, Zero Trust Network Access, Information Systems Security, Security Awareness, Security Engineering, Threat Detection, Human Factors (Security), Cultural Sensitivity, Security Controls, Incident Response, Proactivity, Fraud detection, Information Technology
Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation, Social Media Content
Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Marketing Strategies, Data Analysis, Marketing, Performance Measurement, Operations, Strategic Decision-Making, Analysis, Business Strategies, Digital Advertising, Presentations, Problem Management, Advertising
Intermediate · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, Responsible AI, User Interface and User Experience (UI/UX) Design, UI/UX Research, Design Thinking, Experience Design, Persona (User Experience), Artificial Intelligence, Design Research, User Interface (UI), User Interface (UI) Design, User Centered Design, Design Reviews, Wireframing, Prompt Patterns, User Story, Prototyping, Presentations, Professional Development, Storyboarding
Advanced · Course · 1 - 3 Months

Microsoft
Skills you'll gain: C++ (Programming Language), API Design, Software Architecture, Software Design, Maintainability, Data Structures, Data Validation, Performance Tuning, Generative AI, File Management, Algorithms, Debugging
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Data Collection, Statistical Analysis, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Data Cleansing, R Programming
Beginner · Specialization · 3 - 6 Months