Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

IBM
Skills you'll gain: Cloud Computing Architecture, Technical Support, Technical Support and Services, Cloud Services, Generative AI, Hardware Troubleshooting, IT Service Management, Cloud Security, Cybersecurity, Desktop Support, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Professional Networking, Data Storage, Peripheral Devices, Information Technology, Cloud Infrastructure, Customer Service
Beginner · Professional Certificate · 3 - 6 Months

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Linux, Web Applications, Information Technology, Customer Service, Software Development
Beginner · Professional Certificate · 3 - 6 Months

Multiple educators
Skills you'll gain: Prompt Patterns, MarTech, AI Product Strategy, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Deep Learning, Image Quality, Content Creation, Business Ethics, Machine Learning, Image Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Experience Design, Design Strategies, Service Design, Customer experience improvement, User Experience Design, Customer Engagement, UI/UX Strategy, User Interface and User Experience (UI/UX) Design, Design Research, Customer Insights, Business Analysis, Process Mapping, Cross-Functional Collaboration, Business Strategy, Stakeholder Engagement, Product Strategy, Prioritization, Ideation
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Business Operations
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Relationship Management, Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Strategic Communication, Compassion, Solution Delivery
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Cloud Development, Customer Service, Cloud Management, Dashboard, Cloud Services, Encryption, Business Strategy
Beginner · Course · 3 - 6 Months

University of Virginia
Skills you'll gain: New Product Development, Product Management, Innovation, Technical Product Management, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Stakeholder Management, Business Modeling
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months