Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Michigan
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, AI Product Strategy, Technical Design, Machine Learning, Data-Driven Decision-Making, Deep Learning, Algorithms
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Web Scraping, Data Manipulation, R Programming, Data Transformation, Data Cleansing, Data Science, Big Data, Statistical Programming, Text Mining, Application Programming Interface (API)
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Presentations, Animations, Social Media Content, LinkedIn, Marketing Design, Social Media, Instagram, Graphic and Visual Design Software, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Digital Communications, Communication Systems, Image Analysis, Telecommunications, Electrical and Computer Engineering, Embedded Systems, Electronics, Engineering Analysis, Applied Mathematics, Algorithms, Quantitative Research, Systems Of Measurement, Computer Hardware
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering, AI Product Strategy, Application Development, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation, User Interface (UI), Usability
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Team Building, Presentations, Team Oriented, Team Management, Collaborative Software, Virtual Teams, Project Design, Data Sharing, Social Media, Graphic Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Ideation, Design Thinking, User Centered Design, Wireframing, Usability Testing
Mixed · Course · 1 - 3 Months
Universitat Autònoma de Barcelona
Skills you'll gain: 3D Modeling, Video Game Development, Game Design, Animation and Game Design, Unity Engine, Peer Review, User Interface (UI) Design, Computer Graphics, Animations, User Interface and User Experience (UI/UX) Design, Software Design Documents, Conceptual Design, Design, User Interface (UI), Experience Design, 3D Assets, Music, Usability, Persona (User Experience), Microsoft Visual Studio
Beginner · Specialization · 3 - 6 Months
Rice University
Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Market Trend, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Financial Analysis, Psychology, Performance Analysis
Mixed · Course · 1 - 4 Weeks