Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Data Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Customer Analysis, Data Literacy, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks
McMaster University
Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Financial Policy, Finance, International Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Development, Strategic Leadership, Business Strategies, Business Leadership, Case Studies, Performance Measurement, Business Ethics, Entrepreneurship, Investments
Mixed · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Business Communication, Communication, Global Marketing, Intercultural Competence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Penetration Testing, Security Testing, System Testing, Vulnerability Scanning, Vulnerability Management, Cybersecurity, Cloud Security, Vulnerability Assessments, Intrusion Detection and Prevention, Network Security, Exploitation techniques, Microsoft Azure, Firewall, Virtual Private Networks (VPN)
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Entrepreneurship, Feasibility Studies, Business Planning, Strategic Thinking, New Business Development, Business Strategies, Innovation, Financial Analysis, Business Leadership, Business Analysis, Marketing Strategies
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, AI Product Strategy, Technical Design, Machine Learning, Data-Driven Decision-Making, Deep Learning, Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming
Intermediate · Specialization · 1 - 3 Months
Skills you'll gain: Embedded Software, C (Programming Language), Embedded Systems, Debugging, Peripheral Devices, Integrated Development Environments, Development Environment, Electronic Hardware, System Programming, Electronics, Software Development Tools, Program Development, Hardware Architecture, Data Structures, Microarchitecture, System Configuration, Programming Principles, Performance Tuning, Computer Architecture, Computer Programming
Intermediate · Specialization · 3 - 6 Months