About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 11 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English, Arabic

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 11 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English, Arabic

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Course Orientation

2 videos (Total 5 min), 5 readings, 1 quiz
5 readings
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Updating Your Profile10m
1 practice exercise
Orientation Quiz10m
4 hours to complete

Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?

6 videos (Total 47 min), 1 reading, 2 quizzes
6 videos
The Global Value Chain7m
Sources of Responsiveness and Cost Reduction Pressures11m
The Four Basic Global Strategies15m
Managing Pressures and International Differences6m
Like this course? Learn more with the iMBA! (Optional)1m
1 reading
Module 1 Readings and Resources10m
1 practice exercise
Module 1 Quiz44m
Week
2
2 hours to complete

Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?

4 videos (Total 40 min), 1 reading, 1 quiz
4 videos
Where to Go?4m
When to Go?6m
How Big or Small Should We Go?16m
1 reading
Module 2 Readings and Resources10m
1 practice exercise
Module 2 Quiz50m
Week
3
4 hours to complete

Module 3: Entry Strategies of Multinational Corporations

6 videos (Total 54 min), 1 reading, 2 quizzes
6 videos
Licensing9m
Franchising5m
Joint Ventures9m
Wholly Owned Subsidiaries11m
Strategic Alliances7m
1 reading
Module 3 Readings and Resources10m
1 practice exercise
Module 3 Quiz50m
Week
4
2 hours to complete

Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?

5 videos (Total 66 min), 1 reading, 1 quiz
5 videos
Basic Tools to Analyze Global Politics3m
General Principles of Geopolitical Risk24m
Elements of Domestic Politics Affecting Multinational Firms14m
Political Strategies of Multinational Corporations16m
1 reading
Module 4 Readings and Resources10m
1 practice exercise
Module 4 Quiz46m
4.9
12 ReviewsChevron Right

Top reviews from Global Strategy II: Doing Business in The Global Economy

By MKSep 29th 2019

You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.

By ERFeb 20th 2019

I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.

Instructor

Avatar

Marcelo Bucheli

Associate Professor
Department of Business Administration, College of Business

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Global Challenges in Business Specialization

Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace....
Global Challenges in Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.