This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in.
This course is part of the Global Challenges in Business Specialization

About this Course
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Syllabus - What you will learn from this course
Course Orientation
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
Module 3: Entry Strategies of Multinational Corporations
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
Reviews
- 5 stars87.76%
- 4 stars10.07%
- 3 stars1.43%
- 2 stars0.71%
TOP REVIEWS FROM GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY
A must do course for students or professionals interested or practicing global business.
Very interesting course on how a company might be affected by a country's political background and how to approach internationalization.
Extremely well designed course. Great expansion on topics to gain understanding of globalization.
This is very informative and educative. I'm glad I took this course.
About the Global Challenges in Business Specialization

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