About this course: When is it good business practice to invest for social good? What are the most innovative and effective business strategies for developing positive social impact around the world? Designed by renowned Wharton professors Katherine Klein and Chris Geczy to help individuals, organizations, and investors bring about societal change, this course introduces the fundamentals of impact investing, and developing a business strategy that drives social impact. You’ll learn how to become a leader who cultivates purpose and inspires change, measure societal impact through evidence-based models, and invest in ventures effectively and meaningfully. By the end of this course, you’ll have a deep understanding of the realities of leading an organization with purpose, and be able to build successful strategies that bring impactful change to the world.
Created by: University of Pennsylvania
Taught by: Katherine Klein, Edward H. Bowman Professor of Management
The Wharton School
Taught by: Christopher Geczy, Adjunct Professor of Finance
Fianance
| Basic Info | Course 4 of 4 in the Business Strategies for A Better World Specialization |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Module 1: Purpose-Driven Leadership
In this module, you’ll learn how to define your purpose and develop a plan to cultivate purpose for your organization. You’ll gain a deep understanding of the critical importance of purpose-driven leadership in a successful organization and why businesses can and should pursue a larger social or environmental purpose. You'll also analyze the five models of social purpose, from generous contributors to impact investors. Through close examination of case studies such as Daily Table and TOMS shoes, you’ll learn how to test your assumptions and find the winning situation for your investors, employees, and customers. By the end of this module, you’ll have a more clearly defined understanding of the purpose your organization wants to pursue and how to prepare for successful implementation.
17 videos, 3 readings
- Video: The Role of Business is Changing
- Video: Cultivate Your Purpose
- Reading: Reading - Cultivate Your Purpose Worksheet
- Video: (Optional) Interview with Derek Handley
- Video: (Optional) Interview with Kyle Zimmer: Part 1
- Video: Test Your Assumptions
- Reading: Reading - Test Your Assumptions Worksheet
- Video: Find the Win-Win
- Video: (Optional) Interview with Chad Dickerson: Part 1
- Video: (Optional) Interview with Bobby Turner
- Video: (Optional) Interview with Kyle Zimmer: Part 2
- Video: Bring it Home
- Video: (Optional) Interview with Chad Dickerson: Part 2
- Video: (Optional) Interview with Kat Taylor
- Video: (Optional) Interview with Jostein Solheim
- Video: (Optional) Interview with Kyle Zimmer: Part 3
- Video: Evaluate, Revise, and Renew
- Video: Module Wrap-Up
- Reading: Module 1 - Lecture Slides
Graded: Module 1 Quiz
WEEK 2
Module 2: How Business Drives Social Impact
What is the relationship between impact and financial performance? Does it pay for a company to drive impact? In this module, you'll learn various methods businesses use to create social and environmental impact. You’ll identify the different components of impact measurement: valence, focus, depth, breadth, and cost-effectiveness. With Nick Ashburn, Senior Director of Impact Investing of Wharton Social Impact, you’ll discuss real-life examples such as Starbucks, Campbell’s Soup, and Warby Parker, and the impactful decisions they made in employment, operations, and investment. By the end of this module, you’ll be able to refine the method in which your business can reduce environmental challenges and/or ensure fair and equal opportunity, and create a plan for your company to drive both impact and financial performance.
11 videos, 1 reading
- Video: Driving Impact - How, Why, and What
- Video: Practices: Employment with Nick Ashburn
- Video: Practices: Operations and Supply with Nick Ashburn
- Video: Practices: Investment with Nick Ashburn
- Video: Products and Services with Nick Ashburn
- Video: Philanthropy with Nick Ashburn
- Video: Impact and Profit
- Video: Conclusion
- Video: (Optional) Interview with Bart Houlahan
- Video: (Optional) Interview with Lisa Hall
- Reading: Module 2 - Lecture Slides
Graded: Module 2 Quiz
WEEK 3
Module 3: Impact Measurement
In this module, you’ll examine the criteria and standards of evidence developed to measure the true social impact of your organization. You’ll identify the Sustainable Development Goals (SDGs) and Environmental Social and Governance Criteria (ESG) to be able to better answer the question “What is the Impact of X?” By examining the Nesta Foundation Framework and its standard of evidence, you’ll explore the different levels of rigor for each logic model using real-life examples and learn to accurately assess your organization’s inputs, outputs, and impact. By the end of this module, you’ll be able to calculate the Social Return on Investment (SROI) of your enterprise and be able to strategize an effective plan for your business.
10 videos, 2 readings
- Video: What is the Impact of X?
- Video: Standards of Evidence
- Video: Logic Model Level 1
- Video: Logic Model Level 2
- Video: Logic Model Level 3
- Video: Logic Model Level 4
- Video: Logic Model Level 5
- Video: Logic Model Level Q
- Video: Conclusion
- Reading: Reading: Logic Model Worksheet
- Reading: Module 3 - Lecture Slides
Graded: Module 3 Quiz
WEEK 4
Module 4: Impact Investing
This module was designed to introduce you to the basics of impact investing. By analyzing global trends on Socially Responsible Investing (SRI), classic models of impact investment such as microfinance, and actual research data, you’ll gain a deeper understanding of the current models of impact investment and which model would work best for your organization. Through exploring other benefit corporations and the UN Principles of Responsible Investment, you’ll discover how NGOs, government, and shareholders and their roles in impactful investments. By the end of this module, you’ll be able to gauge the risk and rewards behind impactful investments, and be able to navigate these issues effectively while exerting sustainable and meaningful impact.
8 videos, 1 reading
- Video: Global Trends
- Video: Classic Impact Investing
- Video: Great Expectations
- Video: The Community
- Video: What Can Government Do?
- Video: Shareholder Activism
- Video: Is There an (Expected) Cost to Social Investing?
- Reading: Module 4 - Lecture Slides
Graded: Module 4 Quiz
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University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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Ratings and Reviews
The
Great Intro
Course is a very informative and helpful overview of the many ways companies are incorporating social responsibility into their business decisions, practices and policies. The material was very good overall and the presentations were easy to follow and relevant. I would have liked the course to go a bit deeper into certain areas but perhaps the online version doesn't allow for that. Overall, a solid foundation on the topic.
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FL
It helps me to understand how company effect to social and how best to be aware and be focus. Thank you!