Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Channel, Cross-Channel Marketing, Generative AI, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
Mixed · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Graphic and Visual Design, Color Matching, Brand Awareness, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Marketing Operations, Sales Management, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration, Conflict Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Presentation, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability
Beginner · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development
Beginner · Course · 1 - 4 Weeks