Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Colorado Boulder
Skills you'll gain: Object Oriented Design, User Story, New Product Development, Real-Time Operating Systems, Model Based Systems Engineering, Model Evaluation, Field-Programmable Gate Array (FPGA), Delegation Skills, Sampling (Statistics), Sustainable Business, Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Supervised Learning, Database Design, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Data Storytelling, Customer Analysis, Customer Retention, Marketing Analytics, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Product Management, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Verification And Validation, Collaborative Software, Project Management Software, Automation, Productivity Software, Project Management, Cloud-Based Integration, Internal Communications
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks
Arizona State University
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Telephone Skills, Marketing Materials, Business Communication, Advertising, Business Planning, Financial Analysis, New Product Development, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Marketing Design, Consumer Behaviour, Target Audience, Customer Insights, Marketing, Advertising, Competitive Analysis, Color Theory
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Sales Development, General Sales Practices, Phone Sales, Verbal Communication Skills, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Customer Engagement
Intermediate · Course · 1 - 3 Months

American Council on Exercise
Skills you'll gain: Health And Wellness Coaching, Social Determinants Of Health, Medical Privacy, Workplace inclusivity, Legal Risk, Diversity and Inclusion, Record Keeping, Health Care, Insurance, Emergency Response, Marketing, Practice Management, Ethical Standards And Conduct, Business Management, Cultural Responsiveness, Professional Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Selling Techniques, Customer Relationship Management, Sales Process, Sales Presentations, Verbal Communication Skills, Sales Prospecting, Microsoft Copilot, Sales Enablement, Calendar Management, Sales Strategy, Business Process Automation, Data Ethics, General Sales Practices
Advanced · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Intelligence, Keyword Research, Performance Analysis, Market Intelligence, Market Analysis, Auditing, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design
Mixed · Course · 1 - 3 Months

Skills you'll gain: Adobe Firefly, Adobe Express, Ideation, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months