• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Lecturio

    Electrocardiogram (ECG)

    Skills you'll gain: Electocardiography, Cardiac Dysrhythmia, Cardiology, Basic Nursing Skills, Patient Evaluation, Clinical Nursing, Critical Care

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Deep Dive iOS 16 Swift - SwiftUI Programming

    Skills you'll gain: Apple Xcode, UI Components, User Interface (UI), iOS Development, User Interface (UI) Design, Apple iOS, Mobile Development, User Interface and User Experience (UI/UX) Design, Swift Programming, Responsive Web Design, Application Design, Animations, Interactive Design, Data Visualization Software, Interactive Data Visualization, Application Development, Cross Platform Development, Programming Principles, Application Programming Interface (API), Web Content Accessibility Guidelines

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Venture Capital: Analyze, Build & Evaluate Models

    Skills you'll gain: Financial Modeling, Entrepreneurial Finance, Business Valuation, Private Equity, Business Modeling, Entrepreneurship, Investment Banking, Financial Analysis, Financial Forecasting, Finance, Return On Investment, Balance Sheet, Financial Statements, Income Statement, Cash Flows, Excel Formulas, Microsoft Excel

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    How to Start Your Own Business

    Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Business Modeling, Product Development, Balance Sheet, Marketing Planning, Market Opportunities, Verification And Validation, Creative Thinking, Lean Methodologies, Financial Modeling, Creativity, Leadership

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Java: Arrays, Loops, Methods, and Encapsulation

    Skills you'll gain: Object Oriented Design, Computer Programming, Software Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Tibco BW: Design, Test & Integrate Workflows

    Skills you'll gain: Data Mapping, IBM WebSphere MQ, Middleware, Verification And Validation, Business Process Automation, Process Driven Development, Data Integration, File Transfer Protocol (FTP), Test Case, Development Testing, Java, Data Validation, Software Testing, Java Programming, System Configuration, Extensible Markup Language (XML), Debugging, File Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tel Aviv University

    Understanding Plants - Part I: What a Plant Knows

    Skills you'll gain: Scientific Methods, Biology, Research, Biochemistry, Life Sciences, Psychology, Molecular Biology, Environment, Physiology, Cell Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    AI & Machine Learning: Apply, Build & Solve

    Skills you'll gain: Artificial Intelligence, Applied Machine Learning, Computational Logic, Machine Learning, Unsupervised Learning, Bayesian Statistics, Artificial Neural Networks, Reinforcement Learning, Markov Model, Algorithms, Probability & Statistics

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Developing Your Musicianship

    Skills you'll gain: Musical Composition, Music Theory, Music, Peer Review, Music Performance, Instrumental Music, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    42 reviews

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…119120121…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Web Design: Strategy and Information Architecture: California Institute of the Arts
  • Electrocardiogram (ECG): Lecturio
  • Deep Dive iOS 16 Swift - SwiftUI Programming: Packt
  • Venture Capital: Analyze, Build & Evaluate Models: EDUCBA
  • How to Start Your Own Business: Michigan State University
  • Java: Arrays, Loops, Methods, and Encapsulation: Whizlabs
  • Tibco BW: Design, Test & Integrate Workflows: EDUCBA
  • Understanding Plants - Part I: What a Plant Knows: Tel Aviv University
  • Create an Email Autoresponder Using Mailchimp: Coursera
  • AI & Machine Learning: Apply, Build & Solve: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok