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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of AI, LLMs, and Development Environments

    Skills you'll gain: OpenAI API, Generative Model Architectures, Hugging Face, Programming Principles, Computer Programming, Software Installation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Building AI Powered Chatbots Without Programming

    Skills you'll gain: IBM Cloud, No-Code Development, ChatGPT, WordPress, LLM Application, Workflow Management, Generative AI Agents, Application Deployment, Artificial Intelligence, Business Workflow Analysis, AI Enablement, Self Service Technologies, Natural Language Processing, Customer Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    HTML, CSS, and JavaScript Basics with Simple Projects

    Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), User Interface (UI), User Experience Design, Web Design and Development, Development Environment, Front-End Web Development, Javascript, Web Development, Web Applications, Responsive Web Design, Microsoft Visual Studio, Real Time Data, Data Validation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: Sales)

    Skills you'll gain: AI Personalization, Agentic systems, Competitive Intelligence, Sales Management, Sales Strategy, Sales, AI Enablement, Customer Analysis, Customer Relationship Management, Sales Presentations, Real Time Data, Automation, Proposal Development, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate, Validate, and Promote ML Models Safely

    Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, CI/CD, Model Deployment, Continuous Integration, Continuous Delivery, Continuous Deployment, Cloud Platforms, Model Evaluation, Automation, Data Governance, Data Pipelines, Performance Tuning, Continuous Monitoring, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Improve Accuracy with ML Ensemble Methods

    Skills you'll gain: Random Forest Algorithm, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Jupyter, Classification Algorithms, Java, Sampling (Statistics), Feature Engineering, Model Evaluation, Supervised Learning, Predictive Modeling, Machine Learning, Learning Styles, Program Evaluation, Program Implementation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    821 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneurship: Financial Literacy & Fundraising Readiness

    Skills you'll gain: Entrepreneurial Finance, Business Strategy, Entrepreneurship, Financial Forecasting, Business Planning, Business Valuation, Fundraising, Mergers & Acquisitions, Financial Modeling, Finance, Financial Analysis, Presentations, Accounting, Investments, Business Metrics, Competitive Analysis, Value Propositions, Market Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    CertNexus

    AIBIZ (Exam AIZ-210)

    Skills you'll gain: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Accounting Foundations Graduate Certificate

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: New
    New
    P

    Packt

    C++ Crash Course - Quick and Practical Learning

    Skills you'll gain: File I/O, Data Validation

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Influencing People: University of Michigan
  • Foundations of AI, LLMs, and Development Environments: Packt
  • Building AI Powered Chatbots Without Programming: IBM
  • HTML, CSS, and JavaScript Basics with Simple Projects: Packt
  • Agentic AI Content for Practitioners (Teams: Sales): Coursera
  • Automate, Validate, and Promote ML Models Safely: Coursera
  • Improve Accuracy with ML Ensemble Methods: Coursera
  • The Business of Social: Northwestern University
  • Entrepreneurship: Financial Literacy & Fundraising Readiness: Creo Incubator
  • AIBIZ (Exam AIZ-210): CertNexus

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