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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    LearnQuest

    Advanced Closing Tactics for High-Value Deals

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Selling Techniques, Marketing Psychology, Sales Process, Upselling, Customer Relationship Management, Sales Presentation, Negotiation, Price Negotiation, Contract Negotiation, Customer Insights, Virtual Teams, Cross-Channel Marketing, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Solar Energy Basics

    Skills you'll gain: Electric Power Systems, Electrical Systems, Electrical Power, Energy and Utilities, Basic Electrical Systems, Building Services Engineering, Sustainable Technologies, Cost Estimation, Engineering Calculations, Safety Standards, Environmental Issue, Systems Of Measurement, Technical Standard

    4.8
    Rating, 4.8 out of 5 stars
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    2.6K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    GenAI Prompting, Evaluation, and Governance

    Skills you'll gain: Responsible AI, AI Security, Prompt Engineering, Generative AI, Governance Risk Management and Compliance, Content Performance Analysis, Risk Management, Governance, Retrieval-Augmented Generation, Model Evaluation, Compliance Management, Data-Driven Decision-Making, Performance Analysis, Cross-Functional Team Leadership, System Monitoring, Gap Analysis, Large Language Modeling, Performance Metric, Quality Assessment, Cost Benefit Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Columbia University

    Construction Project Management

    Skills you'll gain: Construction Management, Construction, Building Information Modeling, Environment Health And Safety, Project Schedules, Work Breakdown Structure, Project Planning, Lean Methodologies, Project Management, Sustainability Standards, Sustainable Development, Contract Management, Project Risk Management, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
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    7.3K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Request for Proposal, Strategic Sourcing, Request For Quotation (RFQ), Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Vendor Relationship Management, Market Research, Competitive Intelligence, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    Amazon Web Services

    AWS AI Practitioner Power Hour

    Skills you'll gain: Amazon Bedrock, Responsible AI, Generative AI, AI Security, Artificial Intelligence, Large Language Modeling, Amazon Web Services, Embeddings, Retrieval-Augmented Generation, Image Analysis

    Beginner · Course · 1 - 3 Months

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    Coursera

    Analytics: Uncover Web Traffic Secrets

    Skills you'll gain: Web Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Technical Documentation, Technical Communication, Performance Metric, Data Analysis, Data-Driven Decision-Making, Team Oriented, Data Presentation

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Leaders Leap: Transformational Leadership Mindset

    Skills you'll gain: Brand Strategy, Willingness To Learn, Leadership Development, Innovation, Leadership, Creative Thinking, Organizational Leadership, Risk Management, Business Transformation, Adaptability, Strategic Leadership, Emotional Intelligence, Growth Mindedness, Self-Awareness, Professional Development, Storytelling, Personal Development, Executive Presence, Change Management, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: New
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    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

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    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll Tax, Payroll, Payroll Administration, Payroll Processing, Payroll Reporting, Payroll Systems, Tax Compliance, Tax Management, Labor Compliance, Data Entry, Compensation Management, Human Resource Strategy, Non-Profit Accounting, Benefits Administration, Income Tax, Labor Law, Specialized Accounting, Reconciliation, Workforce Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    754 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    University of Colorado Boulder

    Model Checking with SAT and SMT

    Skills you'll gain: Deductive Reasoning, Graph Theory, Pseudocode, Program Development, Arithmetic

    Beginner · Course · 1 - 4 Weeks

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    Preview
    U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, World History, Sustainable Development, Cross-Functional Collaboration, Climate Change Mitigation

    4.8
    Rating, 4.8 out of 5 stars
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    2K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Advanced Closing Tactics for High-Value Deals: LearnQuest
  • Solar Energy Basics: The State University of New York
  • GenAI Prompting, Evaluation, and Governance: Coursera
  • Construction Project Management: Columbia University
  • RFIs: Streamline Supplier Selection: Coursera
  • AWS AI Practitioner Power Hour: Amazon Web Services
  • Analytics: Uncover Web Traffic Secrets: Coursera
  • Leaders Leap: Transformational Leadership Mindset: Packt
  • Advanced Techniques for Strategic Account Management: LearnQuest
  • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)

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