Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Computer Security Awareness Training, Information Systems Security, Security Strategy, Security Controls, Threat Modeling, Disaster Recovery, Data Loss Prevention, Incident Response, Vulnerability Assessments, Patch Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Analytics, Business Analytics, Business Technologies, Advanced Analytics, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Operating System Administration, Network Infrastructure, Data Storage, Command-Line Interface, Peripheral Devices, Software Installation, Active Directory, Technical Support and Services, System Configuration, Cyber Security Assessment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Process Mapping, Root Cause Analysis, Lean Six Sigma, Lean Methodologies, Correlation Analysis, Process Improvement, Quality Improvement, Lean Manufacturing, Process Analysis, Regression Analysis, Continuous Improvement Process, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Process Optimization, Six Sigma Methodology, Process Management, Risk Management, Quality Management, Statistical Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Milestones (Project Management), Goal Setting, Timelines, Project Management Software, Delegation Skills, Project Planning, Project Coordination, Databases, Project Management, Coordinating, Collaborative Software, Team Building, Team Oriented, Prioritization, Content Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Logo Design, Graphic Design, Digital Design, Design, Graphic and Visual Design, Collaborative Software, Design Software, Advertising, Organizational Skills, Marketing, Color Theory
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Analysis, Financial Data, Business Intelligence, Data Modeling, Financial Analysis, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Business Marketing, Online Advertising, Target Market, User Accounts, Driving engagement
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, Data Sharing, User Accounts
Beginner · Guided Project · Less Than 2 Hours