• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    U

    UBITS

    El desarrollo de una startup

    Skills you'll gain: Market Opportunities, Customer Analysis, Market Analysis, Sales Strategy, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des diagrammes stratégiques d'entreprise avec Creately

    Skills you'll gain: Business Planning, Process Flow Diagrams, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Proyecto de Fundamentos Empresariales de Wharton

    Skills you'll gain: Analysis, Case Studies, Business Analysis, Business, Business Management, Competitive Analysis, Business Marketing, Business Strategies, Business Operations, Business Strategy, Proposal Writing, Performance Review

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Beginnen Sie mit dem Facebook Business Manager

    Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Professional Networking, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    Enterprise Blockchain & Auditing

    Skills you'll gain: Blockchain, Private Cloud, Restful API, Go (Programming Language), Compliance Auditing, Program Development, Frontend Integration, Software Development Tools, Application Programming Interface (API), Enterprise Security, Auditing

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Web Design and User Experience Engineering Part 1

    Skills you'll gain: Cascading Style Sheets (CSS), Responsive Web Design, Web Design, HTML and CSS, Web Content Accessibility Guidelines, User Interface (UI), Hypertext Markup Language (HTML), Front-End Web Development, User Interface and User Experience (UI/UX) Design, Javascript, Usability, Web Applications, Semantic Web, Data Validation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    JavaScript Foundations and Basic Programming Concepts

    Skills you'll gain: Web Development Tools, Javascript, Development Environment, Integrated Development Environments, Computer Programming, Debugging, HTML and CSS, Data Structures

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    WebSockets Protocol Explained – Master Web Development

    Skills you'll gain: TCP/IP, Network Protocols, Application Programming Interface (API), Ajax, Web Development, General Networking, Web Applications, Javascript, Scalability, Event-Driven Programming, Server Side, Real Time Data, Network Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Administración de clientes potenciales en Salesforce

    Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Unlocking Oracle Exadata Database Service in OCI

    Skills you'll gain: Oracle Cloud, Oracle Databases, Cloud Computing, Data Architecture, Strategic Partnership, Cloud Security, Database Architecture and Administration, Database Management, Cloud Infrastructure, Cloud Deployment, Scalability, Data Security, Enterprise Architecture

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استخدام ميل شامب

    Skills you'll gain: Registration, Email Marketing, User Feedback, Customer Relationship Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Spring WebFlux: Build Scalable Reactive Web Apps

    Skills you'll gain: Spring Framework, Software Architecture, Microservices, Spring Boot, Cloud Applications, Event-Driven Programming, Java Programming, Restful API, Performance Tuning, MongoDB, Web Applications, Scalability, Real Time Data, Resilience, Integration Testing, Performance Management, Debugging

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…344345346…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • El desarrollo de una startup : UBITS
  • Créer des diagrammes stratégiques d'entreprise avec Creately: Coursera
  • Proyecto de Fundamentos Empresariales de Wharton: University of Pennsylvania
  • Beginnen Sie mit dem Facebook Business Manager: Coursera
  • Enterprise Blockchain & Auditing: AI CERTs
  • Web Design and User Experience Engineering Part 1: Northeastern University
  • JavaScript Foundations and Basic Programming Concepts: Packt
  • WebSockets Protocol Explained – Master Web Development: Packt
  • Administración de clientes potenciales en Salesforce: Salesforce
  • Unlocking Oracle Exadata Database Service in OCI: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok