YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research
Beginner · Specialization · 3 - 6 Months
University of Virginia
Skills you'll gain: User Story, Agile Software Development, Usability Testing, Agile Product Development, Design Thinking, Agile Project Management, Agile Methodology, Persona Development, Scrum (Software Development), Sprint Planning, Peer Review, Continuous Delivery, Product Testing, Customer Insights, User Research, Prototyping, User Centered Design, Kanban Principles, Product Development, Persona (User Experience)
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Proposal Writing, Proposal Development, Sales Process, Enterprise Sales, Business Writing, B2B Sales, Sales Presentation, Business Marketing, Specialized Sales, Presentations, Company, Product, and Service Knowledge, Target Audience
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Analytics, Business Analytics, Analytics, Data Processing, Data Analysis, Data Visualization, Data Visualization Software, Performance Measurement, Data Cleansing, Business Intelligence, Business Metrics, Data Integration, Tableau Software, Data Manipulation, Pandas (Python Package), Exploratory Data Analysis, Marketing, Programming Principles, Data Management
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: AI Personalization, Video Production, Video Editing, Content Creation, Artificial Intelligence, Animations, Multimedia, TikTok, Natural Language Processing, Scripting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Matching, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours