Meta

Introduction to Data Analytics

This course is part of Meta Marketing Analytics Professional Certificate

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

29,674 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(52 reviews)

|

92%

Beginner level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to apply the data analysis process OSEMN to marketing data

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 assignments

Course

Gain insight into a topic and learn the fundamentals

4.8

(52 reviews)

|

92%

Beginner level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your Marketing expertise

This course is part of the Meta Marketing Analytics Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

This week, you will learn what data analytics are and what a data analyst does. You’ll be introduced to the OSEMN framework as well as important business metrics, KPIs and their value to a business.

What's included

13 videos4 readings3 assignments1 discussion prompt

In the second week you will learn how to discover different sources of data and how to evaluate their validity. You will also explore different data formats. You’ll begin to apply the OSEMN framework by learning the steps in the data cleaning process as well as how to handle missing or incorrect data in your datasets.

What's included

16 videos3 readings4 assignments1 discussion prompt

This week moves onto the Exploring and Modeling phases of OSEMN. You will learn how to inspect and summarize your data as well as evaluate data relationships. You will discover the purpose of data modeling and common types of data models and data visualizations.

What's included

15 videos2 readings4 assignments

This week you will learn how to interpret the data you have working with and relate the results of your analysis back to a specific business goal. You will also learn how to create a story for a presentation of your data in order to explain and engage an audience.

What's included

15 videos1 reading4 assignments1 peer review

Instructor

Instructor ratings
4.9 (20 ratings)
Anke Audenaert
Meta
32 Courses592,152 learners

Offered by

Meta

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 52

4.8

52 reviews

  • 5 stars

    90.38%

  • 4 stars

    7.69%

  • 3 stars

    0%

  • 2 stars

    0%

  • 1 star

    1.92%

LM
5

Reviewed on Feb 29, 2024

SA
5

Reviewed on Jan 5, 2024

MK
5

Reviewed on Mar 10, 2024

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions