Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Coursera
Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Advertising Campaigns, Branding, Search Engine Optimization, Marketing Analytics, AI Workflows, Large Language Modeling
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Revenue Recognition, Peer Review, Credit Risk, Mergers & Acquisitions, Financial Analysis, Accrual Accounting, Financial Statement Analysis, Cash Flows, Accounting, Corporate Finance, Financial Statements, Financial Accounting, Finance, Financial Modeling, Investments, Return On Investment, Generally Accepted Accounting Principles (GAAP), Financial Management, Portfolio Management, Risk Management
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Event Marketing, Event Management, Social Media Content, Drive Engagement, Content Creation, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Content Marketing, Branding, Video Production, Storytelling, Animations
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Blogs, Web Analytics and SEO, Content Strategy, Digital Marketing, Brand Awareness
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Generative AI, Large Language Modeling, Generative Model Architectures, LLM Application, Prompt Engineering, Model Deployment, Python Programming, Applied Machine Learning, Scalability, Natural Language Processing, Responsible AI, Machine Learning, Model Evaluation, Reinforcement Learning
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Pipelines, Business Marketing, Professional Networking, Relationship Building, Copywriting, Branding, Automation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
Intermediate · Course · 1 - 4 Weeks