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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Selling Techniques, Customer Relationship Management, Sales Process, Sales Presentations, Verbal Communication Skills, Sales Prospecting, Microsoft Copilot, Sales Enablement, Calendar Management, Sales Strategy, Business Process Automation, Data Ethics, General Sales Practices

    Advanced · Professional Certificate · 3 - 6 Months

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    Packt

    Strategic Impact: A Leader's Planning Framework

    Skills you'll gain: Strategic Communication, Performance Measurement, Key Performance Indicators (KPIs), Communication Planning, Strategic Leadership, Employee Engagement, Business Planning, Strategic Planning, Dashboard, Meeting Facilitation, Goal Setting, Planning, Organizational Strategy, Discussion Facilitation, Stakeholder Engagement, Presentations, Business Strategy, Leadership Development, Team Building, Teamwork

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Optimizing the Clinic: Basics of Medical Office Management

    Skills you'll gain: Patient Registration, Medical Records, Medical Billing and Coding, Medical Office Procedures, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Patient Communication, Health Information Management, Revenue Cycle Management, Electronic Medical Record, Records Management, Clinical Documentation, Patient Safety, Care Coordination, Data Entry, Scheduling, Inventory Management System, Medical Terminology, Regulatory Compliance, Key Performance Indicators (KPIs), Quality Assurance

    Beginner · Specialization · 3 - 6 Months

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    LearnQuest

    Core Sales Operations and Performance

    Skills you'll gain: Sales Pipelines, Overcoming Objections, Sales Management, Sales Process, Team Motivation, Performance Analysis, Team Performance Management, Sales Training, Sales, Dashboard, Business Ethics, Customer Relationship Management, Team Management, Business Technologies, Business Process Automation, Real Time Data, Cross-Channel Marketing, Forecasting, Compliance Management

    Beginner · Course · 1 - 4 Weeks

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    SAS

    Statistics You Need to Know for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Supervised Learning, Applied Machine Learning, Model Evaluation, Data Modeling

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Uncover Product Insights: Analyze Engagement Metrics

    Skills you'll gain: Statistical Reporting, Web Analytics, Statistical Process Controls, Data Analysis, Statistical Analysis, Strategic Decision-Making, Analytics, Statistical Methods, Business Metrics, Performance Metric, Performance Analysis, Anomaly Detection, Descriptive Analytics, Customer Engagement, Benchmarking

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Apache Cassandra Training for Scalable NoSQL Databases

    Skills you'll gain: Apache Cassandra, Query Languages, Data Modeling, Operational Databases, Back-End Web Development, Distributed Computing, Full-Stack Web Development, Performance Tuning, NoSQL, Data Manipulation, Database Design, Scalability, Data Integrity, Data Management, Java

    Beginner · Specialization · 1 - 3 Months

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    CertNexus

    IoTBIZ (Exam IOZ-110)

    Skills you'll gain: Internet Of Things, Business Planning, Project Planning, Information Technology, Systems Development Life Cycle, Software Development Life Cycle, Technology Strategies, Business Solutions, Emerging Technologies, Cloud Computing, Technology Solutions, Business Strategy, Cybersecurity, Operations, Risk Management, Software Development, Operational Efficiency, Prototyping

    Mixed · Course · 1 - 4 Weeks

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    Packt

    How to Use ChatGPT and Generative AI for Passive Income

    Skills you'll gain: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity

    2.3
    Rating, 2.3 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 3 Months

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    University of Colorado Boulder

    Foundations of Data Structures and Algorithms

    Skills you'll gain: Theoretical Computer Science, Algorithms, Graph Theory, Data Structures, Operations Research, Public Key Cryptography Standards (PKCS), Cryptography, Programming Principles, Computational Thinking, Design Strategies, Pseudocode, Computer Science, Program Development, Tree Maps, Encryption, Linear Algebra, Combinatorics, Mathematical Theory & Analysis, Data Science, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    912 reviews

    Advanced · Specialization · 3 - 6 Months

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    Coursera

    Communicate Effectively: Business Email Templates

    Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Strategic Impact: A Leader's Planning Framework: Packt
  • Optimizing the Clinic: Basics of Medical Office Management: Coursera
  • Core Sales Operations and Performance: LearnQuest
  • Statistics You Need to Know for Machine Learning: SAS
  • Uncover Product Insights: Analyze Engagement Metrics: Coursera
  • Apache Cassandra Training for Scalable NoSQL Databases: EDUCBA
  • IoTBIZ (Exam IOZ-110): CertNexus
  • How to Use ChatGPT and Generative AI for Passive Income: Packt
  • Foundations of Data Structures and Algorithms: University of Colorado Boulder

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