• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Building No-Code Apps with AppSheet: Foundations

    Skills you'll gain: No-Code Development, Application Deployment, Application Development, Data Integration, Application Design, Cloud Applications, User Interface (UI), User Experience, Spreadsheet Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu de développement durable avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Creative Design, Graphic Design, Presentations, Promotional Materials, Sustainability Reporting, Social Media Content, Content Creation, Video Production, Social Media Marketing, Content Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    PMP Exam Prep: Project Management Principles

    Skills you'll gain: Project Management, Project Management Institute (PMI) Methodology, Project Controls, Agile Project Management, Milestones (Project Management), Project Schedules, Program Management, Stakeholder Management, Project Documentation, Product Management, Stakeholder Engagement, Stakeholder Communications, Engineering Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P
    U

    Multiple educators

    Innovación en los Negocios y Disrupción Digital

    Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Innovation, Organizational Strategy, Strategic Communication, Presentations, Strategic Thinking, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    79 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Power Platform in Business Analysis

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization Software, Data Visualization, Dashboard, Microsoft 365, No-Code Development, Business Process Automation, Data Analysis, Application Development, Business Process, ChatGPT, Data Integration

    4
    Rating, 4 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Coberturas de riesgo con futuros y opciones para agrobusiness

    Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Trend, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Doing Business in Europe

    Skills you'll gain: Labor Law, Arbitration, Environmental Laws, Case Law, Legal Writing, Legal Research, Labor Relations, Tax, Tax Laws, Regulation and Legal Compliance, Commercial Laws, Compliance Management, Business, Contract Management, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    555 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Management, Competitive Analysis, Financial Analysis, Supply Chain Planning, Market Dynamics, Supply Chain Management, Risk Analysis, Financial Statements, Business Strategy, Case Studies, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Formulation Science

    Skills you'll gain: Laboratory Experience, Laboratory Equipment, Laboratory Procedures, Laboratory Testing, Chemistry, Safety Standards, Analytical Chemistry, Safety Assurance, Materials science, Product Testing, Personal protective equipment, Record Keeping, Product Development, Systems Of Measurement, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    119 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Cybersecurity Architecture

    Skills you'll gain: Identity and Access Management, Endpoint Security, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Data Security, Cyber Security Strategy, Secure Coding, Firewall, Application Security, Authentications, Infrastructure Security, Security Controls, Authorization (Computing), Security Information and Event Management (SIEM), Data Governance, Security Testing, Virtual Private Networks (VPN)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    164 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Input and Interaction

    Skills you'll gain: Human Computer Interaction, Human Factors, User Interface (UI), Usability, Interaction Design, Human Machine Interfaces, User Experience Design, Prototyping

    4.6
    Rating, 4.6 out of 5 stars
    ·
    720 reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…169170171…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Building No-Code Apps with AppSheet: Foundations: Google Cloud
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Créer du contenu de développement durable avec Canva: Coursera
  • PMP Exam Prep: Project Management Principles : University of Maryland, College Park
  • Innovación en los Negocios y Disrupción Digital: Parsons School of Design, The New School
  • Power Platform in Business Analysis: Microsoft
  • Coberturas de riesgo con futuros y opciones para agrobusiness: Universidad Austral
  • European Business Law: Doing Business in Europe: Lund University
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Cosmetic Formulation Science: Olay

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok