Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Content Creation, Video Editing, Social Media Content, Social Media, Social Media Marketing, Scheduling, Social Media Strategy, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Columbia University
Skills you'll gain: Image Quality, Image Analysis, Computer Vision, Photography, Color Theory, Computer Graphics, Visualization (Computer Graphics), Electronic Components, Semiconductors, Algorithms, Advanced Mathematics, Applied Mathematics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Front-End Web Development, Debugging, Programming Principles, Computational Thinking, GitHub, Pseudocode, Version Control, Git (Version Control System), Integrated Development Environments, Microsoft Copilot, Algorithms, Program Development, Computer Programming, Web Development, C# (Programming Language), Software Engineering, Data Structures
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Injury Prevention, Child Development, Childhood Education and Development, Working With Children, Business Planning, Accident Prevention, Teaching, Family Support, Emotional Intelligence, Emergency Response, Parent Communication, Cultural Diversity, Diversity Awareness, Nutrition and Diet, Safety Training, Business, Small Business Accounting, Tax Management, Policy Development, Creativity
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Management, Photo Editing, Business Marketing, Creativity
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Data Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Customer Analysis, Data Literacy, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Network Security, Computer Hardware, Hardware Architecture, Computer Systems, TCP/IP, Information Technology, General Networking, Computer Literacy, Network Protocols, Operating Systems, System Configuration, Software Installation, Computer Networking, File Systems
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Project Management, Project Management Institute (PMI) Methodology, Project Controls, Agile Project Management, Milestones (Project Management), Project Schedules, Program Management, Stakeholder Management, Project Documentation, Product Management, Stakeholder Engagement, Stakeholder Communications, Engineering Documentation
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Resource Management, Equities, Market Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks