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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    I

    IIT Bombay

    Introduction to Business Management: Winning Internally

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Management, Accounting, Business Management, Organizational Structure, Business, Manufacturing Operations, Leadership, Human Resources, Organizational Strategy, Business Strategies, Strategic Thinking, Financial Statements, Innovation, Product Development

    4.8
    Rating, 4.8 out of 5 stars
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    21 reviews

    Beginner · Course · 1 - 4 Weeks

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    Macquarie University

    Cyber Security: Leadership

    Skills you'll gain: Cyber Governance, Security Awareness, Law, Regulation, and Compliance, Human Factors (Security), Security Strategy, Culture Transformation, Cyber Attacks, Mobile Security, Cyber Risk, Enterprise Security, Data Ethics, Cyber Security Strategy, Cybersecurity, Strategic Leadership, Cyber Operations, Leadership and Management, Leadership, Organizational Leadership, Leadership Development, Team Leadership

    4.7
    Rating, 4.7 out of 5 stars
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    24 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, New Product Development

    4.1
    Rating, 4.1 out of 5 stars
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    22 reviews

    Beginner · Course · 1 - 4 Weeks

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    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Competitive Analysis, Market Research, Presentations, Financial Modeling, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
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    305 reviews

    Beginner · Course · 1 - 3 Months

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    Free Trial
    C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, Predictive Analytics, Financial Services, Personalized Service, Financial Modeling, Financial Trading, Financial Reporting, FinTech, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Banking, Investment Management, Automation

    3.6
    Rating, 3.6 out of 5 stars
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    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Game Design and Development 3: 3D Shooter

    Skills you'll gain: Game Design, Unity Engine, 3D Assets, Prototyping, Video Game Development, 3D Modeling, Animation and Game Design, Computer Graphics, Multimedia, C# (Programming Language), Music

    4.8
    Rating, 4.8 out of 5 stars
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    64 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Analysis, Statistical Visualization, Geospatial Mapping, Histogram, Color Theory, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Science, Business Analytics, Marketing Analytics, Analytics, Forecasting

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Beginner · Specialization · 1 - 3 Months

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    New
    Status: Free Trial
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    C

    Coursera

    Python, SQL, Tableau for Data Science

    Skills you'll gain: Data Storytelling, Data Presentation, SQL, Data Visualization Software, Database Design, AWS SageMaker, Unsupervised Learning, Data Visualization, Interactive Data Visualization, Dashboard, Feature Engineering, Database Management, Exploratory Data Analysis, A/B Testing, Tableau Software, Pandas (Python Package), Matplotlib, Python Programming, Data Analysis, Machine Learning

    4.2
    Rating, 4.2 out of 5 stars
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    18 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Representante de Ventas de HubSpot

    Skills you'll gain: Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Inside Sales, Sales Strategy, Lead Generation, Sales Development, Employee Onboarding, Service Level Agreement, Sales Pipelines, Sales Prospecting, Sales, Employee Coaching, Target Audience, Customer Success Management

    3.6
    Rating, 3.6 out of 5 stars
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    7 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Introduction to Business Management: Winning Internally: IIT Bombay
  • Cyber Security: Leadership: Macquarie University
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera
  • Entrepreneurship: The Chinese University of Hong Kong
  • Introduction to Generative AI in Finance: Coursera
  • Erste Schritte in Instagram for Business: Coursera
  • Game Design and Development 3: 3D Shooter: Michigan State University
  • Data Visualization & Analytics in Tableau: University of Colorado Boulder

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