Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Social Media Campaigns, Email Marketing, Advertising Campaigns, Marketing Materials, Content Marketing, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Large Language Modeling, Business Intelligence, Predictive Analytics, Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Customer Data Management, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Portfolio Management, Marketing Analytics, Financial Data, Product Marketing, Statistical Machine Learning, Marketing Management, Dashboard, Data Cleansing, Matplotlib, Time Series Analysis and Forecasting, Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Deep Learning, Risk Analysis, Computer Vision, Reinforcement Learning, Time Series Analysis and Forecasting, Project Management Life Cycle, Portfolio Management, Marketing Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Data Cleansing, Exploratory Data Analysis, Dashboard, Simulations, Presentations, Random Forest Algorithm
Earn a degree
Degree · 1 - 4 Years