• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Advanced Data Techniques for Enterprise AI Systems

    Skills you'll gain: Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Embeddings, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Zero Trust Network Access, Agentic systems

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer des diagrammes stratégiques d'entreprise avec Creately

    Skills you'll gain: Business Planning, Process Flow Diagrams, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    AJAX Next Level: Authentication, Servers, Projects & More

    Skills you'll gain: Server Side, Restful API, Apache, Full-Stack Web Development, API Design, Node.JS, Web Servers, Postman API Platform, Authentications, Application Servers, Application Programming Interface (API), Web Applications, Back-End Web Development, Secure Coding, Web Development Tools, API Testing, Web Development, Javascript, JSON, PHP (Scripting Language)

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Scrum and Kanban Frameworks Roles and Best Practices

    Skills you'll gain: Kanban Principles, Sprint Planning, Agile Methodology, User Story, Sprint Retrospectives, Agile Project Management, Agile Product Development, Backlogs, Workflow Management, Lean Methodologies, Product Roadmaps, Prioritization, Release Management, Continuous Improvement Process, Cross-Functional Collaboration, Project Estimation, Estimation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Advanced Kotlin for Multi-Platform Development

    Skills you'll gain: Kotlin, Android Jetpack, Cross Platform Development, Mobile Development, Cloud Deployment, Android Development, Back-End Web Development, Google Cloud Platform, MongoDB, User Interface (UI), Restful API, Application Programming Interface (API), API Design

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Beginnen Sie mit dem Facebook Business Manager

    Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Professional Networking, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Enterprise Framework: Transform the Business Model

    Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Lean Methodologies

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Effective Code Review Practices

    Skills you'll gain: Continuous Integration, Debugging, Software Development Tools, Software Engineering Tools, Performance Tuning, Performance Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    El desarrollo de una startup

    Skills you'll gain: Market Opportunities, Customer Analysis, Market Analysis, Sales Strategy, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Bewirb dein Kleinunternehmen auf Facebook mit Canva

    Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    JavaScript Foundations and Basic Programming Concepts

    Skills you'll gain: Web Development Tools, Javascript, Development Environment, Integrated Development Environments, Computer Programming, Debugging, HTML and CSS, Data Structures

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…347348349…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Advanced Data Techniques for Enterprise AI Systems: Fractal Analytics
  • Créer des diagrammes stratégiques d'entreprise avec Creately: Coursera
  • AJAX Next Level: Authentication, Servers, Projects & More: Packt
  • Scrum and Kanban Frameworks Roles and Best Practices: Simplilearn
  • Market Research: Analyze, Apply & Evaluate: EDUCBA
  • Advanced Kotlin for Multi-Platform Development: Board Infinity
  • Beginnen Sie mit dem Facebook Business Manager: Coursera
  • Lean Enterprise Framework: Transform the Business Model: University of Maryland, College Park
  • Effective Code Review Practices: Board Infinity
  • El desarrollo de una startup : UBITS

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok