• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Ppc Advertising

PPC Advertising Courses

PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Popular PPC Advertising Courses and Certifications


  • G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Development, Business Strategy, Customer Analysis, Consumer Behaviour, Target Market, Customer Insights, Competitive Intelligence, Market Research, Market Analysis, Target Audience

    4.8 stars, 357 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (357) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.5 stars, 27 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (27) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Campaign Management, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Planning, Marketing, Strategic Marketing, UI/UX Strategy, Brand Management

    4.5 stars, 37 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (37) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    4.7 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Service Improvement, Hospitality Management, Vendor Relationship Management, Hospitality and Food Services, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement

    4.2 stars, 46 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.2 (46) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Value Propositions, New Product Development, Financial Statements, Growth Strategies, Business Ethics, Ideation, Engineering Management, Engineering

    4.3 stars, 61 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (61) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Earned Media, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Public Affairs, Marketing Communications, Branding, Social Media Campaigns, Brand Strategy, Brand Management, Communication Strategies, Stakeholder Management, Internal Communications, Corporate Sustainability

    4.6 stars, 36 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (36) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Personalized Campaigns, Prompt Engineering Tools, Marketing Analytics, Email Automation, Data-Driven Marketing, Strategic Marketing, Pay Per Click Advertising, Performance marketing, Responsible AI, Analytics, Advertising Campaigns, A/B Testing, Advertising, AI Workflows

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Western Australia

    Attracting and Sourcing Diverse Candidates

    Skills you'll gain: Recruitment, Recruitment Strategies, Talent Sourcing, Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Talent Acquisition, Diversity Awareness, Talent Pipelining, Professional Networking, Job Evaluation, Strategic Sourcing, Social Media Strategy, Social Media, Advertising

    4.6 stars, 47 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (47) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Virginia Darden School Foundation

    Customer Service in the Age of Generative AI

    Skills you'll gain: ChatGPT, Personalized Service, AI Personalization, Customer Communications Management, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, AI Integrations, Drive Engagement, Performance Analysis, Performance Improvement

    4.4 stars, 37 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (37) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Master The Art of Digital Marketing with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic Design, Aesthetics, Digital Marketing

    4.7 stars, 25 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (25) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation

    Mixed · Course · 3 - 6 Months

    Status: Free trial
    Free trial
1…363738…111

In summary, here are 10 of our most popular ppc advertising courses

  • Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women: Goldman Sachs
  • AI for Marketing and Sales: SkillsBooster Academy
  • Social Media Marketing and Brand Advocacy: Simplilearn
  • Behavioral Marketing: Simplilearn
  • Digital Transformation in Hospitality: STARWEAVER
  • Technology Entrepreneurship: University of Colorado Boulder
  • External Communications Channels: University of California, Irvine
  • Generative AI in Marketing: Board Infinity
  • Attracting and Sourcing Diverse Candidates: University of Western Australia
  • Customer Service in the Age of Generative AI: University of Virginia Darden School Foundation

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok