• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    Leadership in Action and Planning

    Skills you'll gain: Strategic Leadership, Strategic Planning, Leadership Development, Leadership, Business Planning, Team Building, Organizational Change, Business Strategy, Organizational Strategy, Planning, Strategic Decision-Making, Strategic Thinking, Collaboration, Organizational Leadership, Change Management, Relationship Building, Rapport Building, Organizational Effectiveness, Influencing

    ★ 4.7 (15) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a Newsletter in Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    ★ 4.4 (16) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    YouTube Editing: Enhance Videos

    Skills you'll gain: Storytelling, Video Editing, Video Production, Post-Production, Photo/Video Production and Technology, Graphic and Visual Design, Writing and Editing, Editing

    ★ 3.4 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Dashboard Creation, Predictive Analytics, Dashboard, Brand Awareness, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Branding, Persona Development, Brand Management, Digital Brand Strategy, Trend Analysis, Market Data, Data-Driven Marketing, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Website Development Mastery

    Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Supply Chain, Retail Management, Supplier Relationship Management, Order Management, Order Fulfillment, Web Content, Web Development, Web Frameworks, Web Development Tools

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Preparing to Secure Your Startup Funding with Pitch Canvas

    Skills you'll gain: Case Studies, Business Planning, Entrepreneurship, Fundraising and Crowdsourcing, Brainstorming, Proposal Development, Sales Presentations, Business Modeling, Presentations, Ideation, Stakeholder Engagement, Value Propositions, Innovation, Leadership

    ★ 4.5 (10) · Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    AI-Enhanced Prospecting and Sales Techniques

    Skills you'll gain: Sales Presentation, Customer Analysis, Sales Strategy, Microsoft Copilot, Sales Presentations, Sales Development, Sales, Sales Process, Prompt Engineering, Personalized Campaigns, Customer Insights, Customer Relationship Management (CRM) Software, Sales Prospecting, Overcoming Objections, Selling Techniques, Prospecting and Qualification, AI Personalization, Account Strategy, Lead Generation, Presentations

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    CISSP Crash Course

    Skills you'll gain: Security Management, Identity and Access Management, Application Security, Security Strategy, Secure Coding, Security Testing, Cyber Security Assessment, Security Engineering, IT Security Architecture, Security Controls, Security Architecture Review, Cybersecurity, Authentications, Software Development, Network Security, Risk Management, Data Security, Cyber Operations, Continuous Monitoring, Authorization (Computing)

    ★ 4.1 (9) · Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Conversion Funnel Analysis, Digital Analysis, Data Collection, Data-Driven Marketing, Data Literacy, Data Quality, grep, Data Validation, Dashboard Creation, Reconciliation, Campaign Planning, Event Monitoring

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    General AI Mastery Toolbox: Master AI and Drive Success

    Skills you'll gain: AI literacy, AI Enablement, Artificial Intelligence, Drive Engagement, AI powered creativity, Generative AI, Emerging Technologies

    ★ 4.4 (20) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Game Theory, Business Ethics, Production Process, Business, Cost Accounting, Economic Development, Sustainable Business, Corporate Sustainability, Market Analysis, Business Management, Financial Systems, Revenue Management, Economics, Policy, and Social Studies, Strategic Decision-Making

    ★ 4.7 (6) · Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
1…377378379…530

In summary, here are 10 of our most popular marketing strategy courses

  • Hábitos do Consumidor: Fundação Instituto de Administração
  • Leadership in Action and Planning: Johns Hopkins University
  • Create a Newsletter in Microsoft Word: Coursera
  • YouTube Editing: Enhance Videos: Coursera
  • AI-powered market intelligence & brand positioning: Board Infinity
  • Website Development Mastery: LearnKartS
  • Preparing to Secure Your Startup Funding with Pitch Canvas: Coursera
  • AI-Enhanced Prospecting and Sales Techniques: Microsoft
  • CISSP Crash Course: Packt
  • Advanced Google Analytics - A Practical Guide: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok