Les cours en marketing digital peuvent vous aider à comprendre comment concevoir des campagnes en ligne, utiliser différents canaux et suivre les résultats. Vous pouvez développer des compétences en stratégie de contenu, réseaux sociaux, référencement et analyse de la performance. Beaucoup de cours s'appuient sur des études de cas et des outils utilisés en marketing.

Compétences que vous acquerrez: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
Débutant · Spécialisation · 1 à 3 mois

University of Colorado Boulder
Compétences que vous acquerrez: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Préparer un diplôme
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Canva (Software), Photo Editing, Content Creation, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Graphic Design, Graphic and Visual Design Software, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Fundação Instituto de Administração
Compétences que vous acquerrez: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience
Débutant · Cours · 1 à 4 semaines
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking
Mixte · Cours · 1 à 4 semaines

SkillsBooster Academy
Compétences que vous acquerrez: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials
Intermédiaire · Cours · 1 à 3 mois

SkillsBooster Academy
Compétences que vous acquerrez: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content, Professional Development, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures