About this Course

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Learner Career Outcomes

30%

started a new career after completing these courses

26%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 18 hours to complete
English

Skills you will gain

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

Learner Career Outcomes

30%

started a new career after completing these courses

26%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 18 hours to complete
English

Instructor

Offered by

Placeholder

Brightline Initiative

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(5,163 ratings)Info
Week
1

Week 1

3 hours to complete

Module 1: The Gap between Strategy Design and Strategy Delivery

3 hours to complete
12 videos (Total 66 min), 8 readings, 2 quizzes
12 videos
Welcome to Module 1!3m
Why Organizations Fail to Meet their Strategic Objectives4m
Blackberry: A Case-Study in Disruption2m
Factors Contributing to the Gap4m
Are You Asking the Right Questions? By TED and Brightline1m
Characterizing the Gap2m
Netflix and Blockbuster: A Case-Study in Disruption4m
Singapore: Transforming Itself into a Global Economic Hub4m
Jeroen Tas, Royal Philips10m
Sunil Prashara, Project Management Institute12m
Haiyan Wang, China India Institute11m
8 readings
Meet the Course Facilitator1m
Take This Survey!5m
General Information10m
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1m
Your Strategy Has to Be Flexible — But So Does Your Execution10m
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10m
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10m
Module 1 Wrap Up1m
2 practice exercises
Test Your Understanding 1 - Part 15m
Test Your Understanding 1 - Part 28m
Week
2

Week 2

3 hours to complete

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

3 hours to complete
15 videos (Total 64 min), 7 readings, 1 quiz
15 videos
NASA: Guiding Principle 1 in Action4m
Guiding Principle #1 by TED and Brightline1m
Understanding Brightline's Guiding Principle 22m
Saudi Telecom Company: Guiding Principle 2 in Action3m
Guiding Principle #2 by TED and Brightline1m
Understanding Brightline's Guiding Principle 33m
American Red Cross: Guiding Principle 3 in Action2m
Guiding Principle #3 by TED and Brightline1m
Understanding Brightline's Guiding Principle 42m
Amazon: Guiding Principle 4 in Action3m
Guiding Principle #4 by TED and Brightline1m
Roger Martin, Rotman School of Management12m
Dina Matta, ING Bank11m
Executives at Saudi Telecom Company (STC)9m
7 readings
Welcome to Module 2!2m
Why Brightline's 10 Guiding Principles are Important3m
Meet Roger Martin, Dina Matta and Saudi Telecom Company1m
Executives Fail to Execute Strategy Because They’re Too Internally Focused10m
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10m
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10m
Module 2 Wrap Up2m
1 practice exercise
Test Your Understanding 215m
Week
3

Week 3

2 hours to complete

Module 3: Brightline Guiding Principles 5, 6 and 7

2 hours to complete
12 videos (Total 58 min), 6 readings, 1 quiz
12 videos
ING Bank: Guiding Principle 5 Action4m
Guiding Principle #5 by TED and Brightline1m
Understanding Brightline's Guiding Principle 62m
NHS Connecting for Health: Guiding Principle 6 in Action3m
Guiding Principle #6 by TED and Brightline1m
Understanding Brightline's Guiding Principle 73m
Spotify: Guiding Principle 7 in Action3m
Guiding Principle #7 by TED and Brightline1m
Rita McGrath, Columbia Business School8m
Martin Reeves, BCG Henderson Institute14m
Vijay Govindarajan, Dartmouth College8m
6 readings
Welcome to Module 3!2m
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1m
3 Changes Retailers Need to Make to Survive10m
OPTIONAL READING: The Stretch Goal Paradox10m
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10m
Module 3 Wrap Up1m
1 practice exercise
Test Your Understanding 315m
Week
4

Week 4

2 hours to complete

Module 4: Brightline Guiding Principles 8, 9 and 10

2 hours to complete
11 videos (Total 44 min), 6 readings, 1 quiz
11 videos
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4m
Guiding Principle #8 by TED and Brightline1m
Understanding Brightline's Guiding Principle 93m
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4m
Guiding Principle #9 by TED and Brightline1m
Understanding Brightline's Guiding Principle 102m
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3m
Guiding Principle #10 by TED and Brightline1m
Tendayi Viki, Strategyzer8m
Perry Keenan, Boston Consulting Group (BCG)9m
6 readings
Welcome to Module 4!2m
Meet Tendayi Viki and Perry Keenan1m
Your Strategy Should Be a Hypothesis You Constantly Adjust10m
OPTIONAL READING: Strategic Agility, the Netflix Way10m
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10m
Module 4 Wrap Up2m
1 practice exercise
Test Your Understanding 415m

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