Remember to get your voucher before starting the course to earn your Brightline™ Initiative certificate using this link: https://www.coursera.org/voucher/brightline
In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery.
You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles.
After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.
Bridging the Gap between Strategy Design and Delivery
Offered By
Brightline Initiative
Syllabus - What you will learn from this course
Week
13 hours to complete
Module 1: The Gap between Strategy Design and Strategy Delivery
Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!
11 videos (Total 53 min), 14 readings, 1 quiz
11 videos
Welcome to Module 1!3m
Why Organizations Fail to Meet their Strategic Objectives4m
Blackberry: A Case-Study in Disruption2m
Factors Contributing to the Gap4m
Are You Asking the Right Questions? By TED and Brightline1m
Characterizing the Gap2m
Netflix and Blockbuster: A Case-Study in Disruption4m
Singapore: Transforming Itself into a Global Economic Hub3m
Jeroen Tas, Royal Philips10m
Haiyan Wang, China India Institute11m
14 readings
Meet the Course Facilitator1m
Take This Survey!5m
Recommendations for Success4m
Navigating and Getting Help4m
Time Commitment2m
To Earn a Free Certificate1m
Honor Code10m
Discussion Forums2m
Social Media1m
Meet Jeroen Tas and Haiyan Wang1m
Your Strategy Has to Be Flexible — But So Does Your Execution15m
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10m
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10m
Module 1 Wrap Up1m
1 practice exercise
Test Your Understanding 115m
Week
23 hours to complete
Module 2: Brightline Guiding Principles 1, 2, 3 and 4
Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!
15 videos (Total 64 min), 7 readings, 1 quiz
15 videos
NASA: Guiding Principle 1 in Action4m
Guiding Principle #1 by TED and Brightline1m
Understanding Brightline's Guiding Principle 22m
Saudi Telecom Company: Guiding Principle 2 in Action3m
Guiding Principle #2 by TED and Brightline1m
Understanding Brightline's Guiding Principle 33m
American Red Cross: Guiding Principle 3 in Action2m
Guiding Principle #3 by TED and Brightline1m
Understanding Brightline's Guiding Principle 42m
Amazon: Guiding Principle 4 in Action3m
Guiding Principle #4 by TED and Brightline1m
Roger Martin, Rotman School of Management12m
Dina Matta, ING Bank11m
Executives at Saudi Telecom Company (STC)8m
7 readings
Welcome to Module 2!2m
Why Brightline's 10 Guiding Principles are Important3m
Meet Roger Martin, Dina Matta and Saudi Telecom Company1m
Executives Fail to Execute Strategy Because They’re Too Internally Focused10m
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10m
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10m
Module 2 Wrap Up2m
1 practice exercise
Test Your Understanding 215m
Week
32 hours to complete
Module 3: Brightline Guiding Principles 5, 6 and 7
Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going!
12 videos (Total 57 min), 6 readings, 1 quiz
12 videos
ING Bank: Guiding Principle 5 Action4m
Guiding Principle #5 by TED and Brightline1m
Understanding Brightline's Guiding Principle 62m
NHS Connecting for Health: Guiding Principle 6 in Action3m
Guiding Principle #6 by TED and Brightline1m
Understanding Brightline's Guiding Principle 73m
Spotify: Guiding Principle 7 in Action3m
Guiding Principle #7 by TED and Brightline1m
Rita McGrath, Columbia Business School8m
Martin Reeves, BCG Henderson Institute14m
Vijay Govindarajan, Dartmouth College8m
6 readings
Welcome to Module 3!2m
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1m
3 Changes Retailers Need to Make to Survive15m
OPTIONAL READING: The Stretch Goal Paradox10m
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10m
Module 3 Wrap Up1m
1 practice exercise
Test Your Understanding 315m
Week
42 hours to complete
Module 4: Brightline Guiding Principles 8, 9 and 10
Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!
11 videos (Total 44 min), 6 readings, 1 quiz
11 videos
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4m
Guiding Principle #8 by TED and Brightline1m
Understanding Brightline's Guiding Principle 93m
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4m
Guiding Principle #9 by TED and Brightline1m
Understanding Brightline's Guiding Principle 102m
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3m
Guiding Principle #10 by TED and Brightline1m
Tendayi Viki, Strategyzer8m
Perry Keenan, The Boston Consulting Group (BCG)9m
6 readings
Welcome to Module 4!2m
Meet Tendayi Viki and Perry Keenan1m
Your Strategy Should Be a Hypothesis You Constantly Adjust15m
OPTIONAL READING: Strategic Agility, the Netflix Way10m
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10m
Module 4 Wrap Up2m
1 practice exercise
Test Your Understanding 415m
4.7
44 Reviews36%
started a new career after completing these courses
31%
got a tangible career benefit from this course
Top Reviews
Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.
One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.
Instructor
Ricardo Viana Vargas
Executive DirectorAbout Brightline Initiative
The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
Why is the Brightline™ Initiative offering this online course?
Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.
Who is this course for?
This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges. (Brightline's 10 Guiding Principles).
What background and/or knowledge is required for this course?
This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.
What will I get out of the course?
1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.
2. Identify external and internal forces that may impact an organization's ability to execute its strategies.
3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.
4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.
5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.
6. Strengthen core competences to successfully deliver strategic initiatives.
Does this course teach a specific framework?
No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.
How long does it take to complete this course?
The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.
Is this course free?
Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.
Will I get a certificate?
Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.
What if I accidentally paid for the course?
Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.
Additional questions related to account setup, payments, enrollment or troubleshooting?
Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.
Could I get extra time to complete the course if I need it?
Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.
More questions? Visit the Learner Help Center.
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