About this Course
11,758 recent views

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 20 hours to complete

Suggested: Five weeks of study, 2-3 hours per week...

English

Subtitles: English

Skills you will gain

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 20 hours to complete

Suggested: Five weeks of study, 2-3 hours per week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Module 1: The Gap between Strategy Design and Strategy Delivery

12 videos (Total 65 min), 8 readings, 2 quizzes
12 videos
Blackberry: A Case-Study in Disruption2m
Factors Contributing to the Gap4m
Are You Asking the Right Questions? By TED and Brightline1m
Characterizing the Gap2m
Netflix and Blockbuster: A Case-Study in Disruption4m
Singapore: Transforming Itself into a Global Economic Hub3m
Jeroen Tas, Royal Philips10m
Sunil Prashara, Project Management Institute12m
Haiyan Wang, China India Institute11m
8 readings
Meet the Course Facilitator1m
Take This Survey!5m
General Information10m
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1m
Your Strategy Has to Be Flexible — But So Does Your Execution10m
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10m
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10m
Module 1 Wrap Up1m
2 practice exercises
Test Your Understanding 1 - Part 15m
Test Your Understanding 1 - Part 28m
Week
2
3 hours to complete

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

15 videos (Total 64 min), 7 readings, 1 quiz
15 videos
Understanding Brightline's Guiding Principle 22m
Saudi Telecom Company: Guiding Principle 2 in Action3m
Guiding Principle #2 by TED and Brightline1m
Understanding Brightline's Guiding Principle 33m
American Red Cross: Guiding Principle 3 in Action2m
Guiding Principle #3 by TED and Brightline1m
Understanding Brightline's Guiding Principle 42m
Amazon: Guiding Principle 4 in Action3m
Guiding Principle #4 by TED and Brightline1m
Roger Martin, Rotman School of Management12m
Dina Matta, ING Bank11m
Executives at Saudi Telecom Company (STC)8m
7 readings
Welcome to Module 2!2m
Why Brightline's 10 Guiding Principles are Important3m
Meet Roger Martin, Dina Matta and Saudi Telecom Company1m
Executives Fail to Execute Strategy Because They’re Too Internally Focused10m
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10m
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10m
Module 2 Wrap Up2m
1 practice exercise
Test Your Understanding 215m
Week
3
2 hours to complete

Module 3: Brightline Guiding Principles 5, 6 and 7

12 videos (Total 57 min), 6 readings, 1 quiz
12 videos
Understanding Brightline's Guiding Principle 62m
NHS Connecting for Health: Guiding Principle 6 in Action3m
Guiding Principle #6 by TED and Brightline1m
Understanding Brightline's Guiding Principle 73m
Spotify: Guiding Principle 7 in Action3m
Guiding Principle #7 by TED and Brightline1m
Rita McGrath, Columbia Business School8m
Martin Reeves, BCG Henderson Institute14m
Vijay Govindarajan, Dartmouth College8m
6 readings
Welcome to Module 3!2m
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1m
3 Changes Retailers Need to Make to Survive10m
OPTIONAL READING: The Stretch Goal Paradox10m
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10m
Module 3 Wrap Up1m
1 practice exercise
Test Your Understanding 315m
Week
4
2 hours to complete

Module 4: Brightline Guiding Principles 8, 9 and 10

11 videos (Total 44 min), 6 readings, 1 quiz
11 videos
Understanding Brightline's Guiding Principle 93m
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4m
Guiding Principle #9 by TED and Brightline1m
Understanding Brightline's Guiding Principle 102m
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3m
Guiding Principle #10 by TED and Brightline1m
Tendayi Viki, Strategyzer8m
Perry Keenan, Boston Consulting Group (BCG)9m
6 readings
Welcome to Module 4!2m
Meet Tendayi Viki and Perry Keenan1m
Your Strategy Should Be a Hypothesis You Constantly Adjust10m
OPTIONAL READING: Strategic Agility, the Netflix Way10m
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10m
Module 4 Wrap Up2m
1 practice exercise
Test Your Understanding 415m
4.8
57 ReviewsChevron Right

32%

started a new career after completing these courses

30%

got a tangible career benefit from this course

Top reviews from Bridging the Gap between Strategy Design and Delivery

By SGMar 2nd 2019

Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.

By SKDec 5th 2018

One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.

Instructor

Avatar

Ricardo Viana Vargas

Executive Director

About Brightline Initiative

Brightline is a Project Management Institute (PMI) initiative together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Brightline delivers insights and solutions that empower leaders to successfully transform their organization's vision into reality through strategic initiative management....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

More questions? Visit the Learner Help Center.