Remember to get your voucher before starting the course to earn your Brightline™ Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo. In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery. You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles. After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.
Offered By
Skills you will gain
- Managing Partners
- Operations Managers
- Chief Financial Officers (CFOs)
- Consultants
- Managing Directors
Syllabus - What you will learn from this course
Module 1: The Gap between Strategy Design and Strategy Delivery
Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!
Module 2: Brightline Guiding Principles 1, 2, 3 and 4
Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!
Module 3: Brightline Guiding Principles 5, 6 and 7
Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going!
Module 4: Brightline Guiding Principles 8, 9 and 10
Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!
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Top reviews from Bridging the Gap between Strategy Design and Delivery
Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.
One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.
Instructor
Ricardo Viana Vargas
Executive DirectorAbout Brightline Initiative
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
Why is the Brightline™ Initiative offering this online course?
Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.
Who is this course for?
This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).
What background and/or knowledge is required for this course?
This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.
What will I get out of the course?
1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.
2. Identify external and internal forces that may impact an organization's ability to execute its strategies.
3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.
4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.
5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.
6. Strengthen core competences to successfully deliver strategic initiatives.
Does this course teach a specific framework?
No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.
How long does it take to complete this course?
The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.
Is this course free?
Will I get a certificate?
Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.
What if I accidentally paid for the course?
Additional questions related to account setup, payments, enrollment or troubleshooting?
Could I get extra time to complete the course if I need it?
Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.
More questions? Visit the Learner Help Center.
