4.8
stars
419 ratings

Cristina Bicchieri

16,368 already enrolled

Offered By

University of Pennsylvania

Unicef

Social Norms, Social Change II

University of Pennsylvania

About this Course

7,054 recent views

This  course is Part 2 of the Social Norms, Social Change series.  In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1.   See Social Norms, Social Change Part I at this link:    https://coursera.org/learn/norms 
This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.  The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.  Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project."

Please see the following link for a 30% discount on the book that accompanies this course:   
https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.84/5 (67 Ratings)

Cristina Bicchieri

S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics

Department of Philosophy

111,053 Learners

2 Courses

Offered by

Unicef

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Syllabus - What you will learn from this course

Content Rating99%(3,666 ratings)

Week1

Week 1

2 hours to complete

Honors Lesson: Scripts and Schemas

2 hours to complete

9 videos (Total 58 min), 4 readings, 1 quiz

Week2

Week 2

2 hours to complete

Norm Creation

2 hours to complete

6 videos (Total 45 min), 3 readings, 1 quiz

Week3

Week 3

3 hours to complete

Norm Abandonment

3 hours to complete

13 videos (Total 101 min)

Week4

Week 4

2 hours to complete

Trendsetters and Social Change

This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.

2 hours to complete

10 videos (Total 76 min)

Reviews

4.8

104 reviews

5 stars
84%
4 stars
12.88%
3 stars
1.90%
2 stars
0.71%
1 star
0.47%

TOP REVIEWS FROM SOCIAL NORMS, SOCIAL CHANGE II

by CHMar 4, 2019

You have to work hard and pay attention in this class, but I think the information is very valuable, and you can tell that the professor is very knowledgeable about her field.

by ZCJul 15, 2017

Extremely helpful for any person working in organisations that aim to change harmful social norms.

by TPOct 29, 2017

Very well designed course. The combination videos and notes really helped to understand the concepts with examples.

by KNMay 21, 2018

Great course to learn. I think my time that I spent for this course is worth. Thank you very much Cristina.

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Build employee skills, drive business results

Discover Coursera for Business

Social Norms, Social Change II

Social Norms, Social Change II

About this Course