University of Pennsylvania

Social Norms, Social Change II

Taught in English

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18,232 already enrolled


Gain insight into a topic and learn the fundamentals

Cristina Bicchieri

Instructor: Cristina Bicchieri


(426 reviews)

Beginner level
No prior experience required
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

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There are 4 modules in this course

This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.

What's included

9 videos4 readings1 quiz1 discussion prompt

What's included

6 videos3 readings1 quiz1 discussion prompt

This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.

What's included

13 videos2 quizzes1 discussion prompt

This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.

What's included

10 videos2 quizzes1 discussion prompt


Instructor ratings
4.8 (70 ratings)
Cristina Bicchieri
University of Pennsylvania
2 Courses117,468 learners

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