Arizona State University
Curiosity: A Necessary Ingredient for Successful Innovation
Arizona State University

Curiosity: A Necessary Ingredient for Successful Innovation

This course is part of Technology & Entrepreneurship Specialization

Taught in English

Brent Sebold

Instructor: Brent Sebold

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Students will understand how to conduct marketplace conversations and learn the value of customer archetypes and personas to enhance ideas.

Details to know

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Technology & Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 5 modules in this course

Welcome to Curiosity, A Necessary Ingredient for Success. This is the third course in “Reframing Your Mindset to Be a Tech Entrepreneur and Innovator.” In this course, you will develop your understanding of curiosity and how to take action with methods aligned with curiosity. As you get started, take a look at your notes on your ideas and the processes that go into the entrepreneurial process.

What's included

3 videos4 readings

Welcome to Module 1! This module is Marketplace Conversations. A marketplace conversation is a talk with potential customers to better understand their needs and pain points. In this sense, your customer IS your market, and conversation is a tool that helps you design effectively. A successful enterprise uses marketplace conversations, many of them, to deeply understand its customers and how to refine possible solutions. In this module, you will examine curiosity and how it connects to innovation.

What's included

1 video11 readings1 quiz2 discussion prompts

Welcome to Module 2! This module is The Value of Customer Archetypes and Personas. Knowing your customer is key and using customer archetypes and personas can help you target your solution. This in turn, increases your chances of building a solution that benefits your customers and succeeds in the market. Successful entrepreneurs know the value of customer archetypes and personas and uses them to develop their solutions. In this module, you will look at customer archetypes and how they can be used to influence innovation.

What's included

1 video6 readings1 quiz3 discussion prompts

Welcome to Module 3! This module is Insight as Innovation Currency. Insight, a deep understanding of a person or phenomenon, provides what you need to develop and refine your solution. Without insight, you risk wasting time, effort, and capital—and designing a product that serves no one. Therefore, an entrepreneur needs to be able to yield insight from marketplace conversations. In this module, you will learn about insight, including what it is, how it is derived, and how specific ventures have used it.

What's included

1 video5 readings1 quiz1 discussion prompt

Welcome to Module 4! This module is Human-centered Evidence of uCriosity. Communication is an important part of your work as an entrepreneur. Not only do you need to be able to gather insight from your customers, but you also need to share your story and findings with others. In this module, you will work to describe a problem effectively with appropriate detail.

What's included

3 videos6 readings2 quizzes3 discussion prompts

Instructor

Brent Sebold
Arizona State University
4 Courses1,306 learners

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